MR. SATHISH KUMAR- A BORN LEADER:
Sathish Kumar, Promoter & CMD of Milky Mist Dairy Foods Limited' hail from a farming background and a farmer himself, joined his father's traditional milk trading business in the year 1992 in order to turn around the same which was making losses. After couple of years' struggle in handling milk spoilage, losses and being at the mercy of traders, he started thinking of making value addition to milk. During his frequent visits to Bangalore, he came across a couple of restaurants where paneer was used as an ingredient. Out of curiosity, he requested them to teach him the art of making paneer and that is how he started his own business by Initially Mr Sathish Kumar was making paneer only for the hotel segment and was struggling to meet the ends. Gradually he learnt the process of manufacturing paneer and started making superior quality paneer. The next logical step was to enter the retail market with small packs registering the company's name as "Milky Mist Dairy" in 1992.
He set up a small manufacturing unit in Chithode in 1992 with minimum technical know-how and investment. Since the paneer was sold without any label and brand name, he came out with the brand name "Milky Mist" and got the same registered in 1996. Between 1996 and 2010, while he continued his focus on paneer but at the same time introduced other products like curd, yoghurt, butter, ghee, etc. The otherwise slow pace of growth of the company got accelerated between 2010 and 2016 with the introduction of different types of cheese and other products in the market.
This story is from the November 2022 edition of Food & Health.
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This story is from the November 2022 edition of Food & Health.
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