India's Bizz Corporation Diversifies With Its Chillfill Brand, Achieving Higher Production Volumes And Product Quality With Tomra Line Solutions

Already highly regarded for its quality standards, this business stepped up a gear by investing in the TOMRA 5B sorter and Orbit Steam Peeler.

Soon after setting up the business in 2005, ATOP Foods became India's first potato chip and nankeen producer to achieve ISO 2000:2005 certification for food safety management systems. Following years of success in western India, in 2018, this business founded a new company, Bizz Corporation. This business focuses on French fries and specialty products sold under the ChillFill brand name, with ambitions to move into export markets.

With this new need to increase production quantities while maintaining high product quality, Bizz Corporation invested in steam peeling and sorting solutions from TOMRA Food. At its four-hectare site in Morbi city, in the state of Gujarat, this plant processes approximately 120 tons of potatoes and produces 60 tons of French fries daily.

OPPORTUNITIES DEMANDED CHANGE

Bizz Corporation’s production lines have been getting busier by the year. One reason is the company’s good reputation. Another is the popularity of the recently-launched ChillFill brand, because demand is increasing across Asia for products such as French fries. Yet another reason is a crop shortage in Europe in recent years. As a result, the plant in Morbi has witnessed a three-fold increase in demand in just a few years – and expects demand to keep rising in the next few years.