1 WHAT INSPIRED YOU TO START YOUR COMPANY? HOW HAS THE TRAJECTORY OF YOUR COMPANY BEEN SO FAR?
We at Newtrition, wanted to bring in new age fun foods to the Indian market and we felt that waffles are something that had a good traction in the Global Market.
Another plus point was that our parent company, R&D Engineers manufactures machinery for wafers and cones which is our greatest strength. This gave us the heads up to launch our business smoothly. Initially, we had to educate the market about what really RTE waffles are. Slowly and steadily, we built our brand and as of today we have clientele all over the country who are repeatedly placing orders with us. The product is speaking for itself and we are glad with the progress so far.
All in all, our company has experienced growth and success since its inception. We are on an upward trajectory while staying true to our core values of quality, innovation, sustainability, and customer focus.
2 WAFFLE CONES ARE INFAMOUS FOR BEING THE BASE INGREDIENT OF ICE CREAM. WHAT INSPIRED YOU TO CARVE OUT A NICHE IN CREATING WAFFLE CONES AND CREATING VARIATIONS OF THE SAME?
This story is from the July 2024 edition of Food Marketing & Technology - India.
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This story is from the July 2024 edition of Food Marketing & Technology - India.
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