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<p>Mindful leadership and compassion&mdash;these are the two attributes that are extremely understated, yet are responsible for the strong foundation of brands across the world and various segments. What if there was a brand that solved our daily challenges in the bath space through accessible technologies and great design&mdash;where every feature and functionality served a purpose? After all, bathrooms are no longer just bathrooms but private sanctuaries that offer oodles of quiet and tranquil. American Standard, one of the most iconic names in sanitary ware and part of LIXIL, has focussed on its mission to enable everyone to create a home to love everyday since 1872. Today, backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering&nbsp;dependable bathroom solutions that combine thoughtful designs and innovative technologies to create inviting bathroom sanctuaries that offer ultimate comfort and performance. Building on this rich heritage, they unveiled a new brand identity on 15th February, 2023 at the American Standard Trade Event held in Bangkok, Thailand, &ldquo;Love where you live, no matter who or where you are&mdash; LIFE. LOVE. HOME.&rdquo; To commemorate the launch, Satoshi Konagai, Leader, LWT APAC said,&rdquo;We are excited to deepen the American Standard brand empathy and closeness to consumers, with the new brand claim of LIFE. LOVE. HOME that matches our consumers aspirations and lifestyles to create a home that they will cherish everyday.&rdquo;</p>
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<p>In an exclusive conversation with ELLE DECOR India, he also shared his thoughts about LIXIL&rsquo;s consumer centric innovation driven by macrotrends like Urbanisation, Health and Well-Being, &ldquo;Sustainability is definitely one of the key trends, it&rsquo;s no longer just a buzzword.&rdquo; What&rsquo;s more, the launch event also introduced the new American Standard Loven Collection, which is the first collection launched under the new brand identity. Talking about the collection, Antoine Besseyre des Horts, Leader, LIXIL Global Design, Asia Design spoke about its cohesive design aesthetic, &ldquo;I think we need to design more and more for people. If you look at what has been done in the&nbsp;past, sometimes, you know, things were designed to make a statement or for mere impact, but in a way those things become recognisable. The Loven Collection ensures a polished and well puttogether look for any bathroom as it features in a compact footprint, making it a perfect fit for urban residential projects.&rdquo; Depending, inviting and pioneering&mdash;American Standard&rsquo;s brand value comes to life through their signature elements which influence and inspire every product they design. They offer classic, transitional and contemporary designs to fit the different lifestyles and design preferences of their customers.</p>
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CRAFTING THE FUTURE - ECLECTIC ENIGMA

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.