From tradition to innovation

Rooted in the home textile industry, Alex and Clara of Sunday Bedding demystify bedding jargon, match products to individual sleep preferences, and share their inspiring journey, brand motivations, and future plans

- LEYNA POH

In our quest for a good night’s sleep, factors like the perfect mattress, a dark and quiet environment, and calming bedtime routines often take precedence. However, an essential element that frequently gets overlooked is the quality of the sheets we sleep on. High-quality sheets are more than just a luxury; they are a fundamental component that can significantly enhance our sleep quality. To delve deeper into this topic, we met with Alex and Clara, the founders of Sunday Bedding. Since its inception in 2018, Sunday Bedding has grown from a simple idea into a renowned brand known for its quality, sustainability, and thoughtfully curated products.

The birth of a bedding brand

Sunday Bedding was founded in November 2018, inspired by Alex’s lifelong exposure to quality sheets through his family’s three-decade involvement in the home textile manufacturing industry. When Alex and Clara moved to Singapore and began shopping for their new home, they quickly realised how little most people know about buying linens. The confusing jargon often obscures how these products affect personal preferences and sleep quality. Recognising this gap, they created Sunday Bedding with the goal of pairing the right bedding to individual sleep preferences, much like sommeliers pair food and wine.

Evolving with intentionality

Sunday Bedding started with a simple aim: to match sleeping habits and preferences with the perfect bedding. Initially, they focused on materials suited to the Singapore climate, achieving a balance of quality, durability, and affordability. They also placed a strong emphasis on sustainability. Over time, the brand expanded its product range, evolving into curators for all things related to rest.