From tradition to innovation
SquareRooms|August 2024
Rooted in the home textile industry, Alex and Clara of Sunday Bedding demystify bedding jargon, match products to individual sleep preferences, and share their inspiring journey, brand motivations, and future plans
LEYNA POH
From tradition to innovation

In our quest for a good night’s sleep, factors like the perfect mattress, a dark and quiet environment, and calming bedtime routines often take precedence. However, an essential element that frequently gets overlooked is the quality of the sheets we sleep on. High-quality sheets are more than just a luxury; they are a fundamental component that can significantly enhance our sleep quality. To delve deeper into this topic, we met with Alex and Clara, the founders of Sunday Bedding. Since its inception in 2018, Sunday Bedding has grown from a simple idea into a renowned brand known for its quality, sustainability, and thoughtfully curated products.

The birth of a bedding brand

Sunday Bedding was founded in November 2018, inspired by Alex’s lifelong exposure to quality sheets through his family’s three-decade involvement in the home textile manufacturing industry. When Alex and Clara moved to Singapore and began shopping for their new home, they quickly realised how little most people know about buying linens. The confusing jargon often obscures how these products affect personal preferences and sleep quality. Recognising this gap, they created Sunday Bedding with the goal of pairing the right bedding to individual sleep preferences, much like sommeliers pair food and wine.

Evolving with intentionality

Sunday Bedding started with a simple aim: to match sleeping habits and preferences with the perfect bedding. Initially, they focused on materials suited to the Singapore climate, achieving a balance of quality, durability, and affordability. They also placed a strong emphasis on sustainability. Over time, the brand expanded its product range, evolving into curators for all things related to rest.

This story is from the August 2024 edition of SquareRooms.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the August 2024 edition of SquareRooms.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM SQUAREROOMSView All
Transform your laundry routine
SquareRooms

Transform your laundry routine

Designed for the demands of modern urban living, Samsung’s Bespoke AI Laundry Combo redefines convenience by combining washing and drying in a single, space-saving unit.

time-read
1 min  |
November 2024
Personal moments and timeless design
SquareRooms

Personal moments and timeless design

In a cosy flat filled with curated art and travel mementos, Amirul and Clarice's home tells a story of love, inspiration, and evolving tastes. From mid-century elements to modular classics, the couple shares how they shaped a space that reflects their journeys-and how it's still growing with them.

time-read
3 mins  |
November 2024
Old meets bold
SquareRooms

Old meets bold

Tim and Nicole were so enamoured with their Tiong Bahru rental that they bought it, preserving its midcentury charm while personalising the pre-war unit.

time-read
3 mins  |
November 2024
Branching out
SquareRooms

Branching out

With a tree at its centre and a mix of global influences across the ages, this home feels more like a living art gallery than a typical apartment.

time-read
3 mins  |
November 2024
Minimalist marvel
SquareRooms

Minimalist marvel

Thoughtfully designed by Ray Seah and Kate Sitchon, the space combines sleek aesthetics with practical solutions, offering the perfect balance of style and comfort.

time-read
3 mins  |
November 2024
Petite Paris
SquareRooms

Petite Paris

Channelling Parisian charm with a touch of Peranakan flair, this 4-room HDB flat looks like it belongs on the set of Emily in Paris.

time-read
3 mins  |
November 2024
Across the ages
SquareRooms

Across the ages

In this one-of-a-kind home, the tastes of three generations— Baby Boomer, millennial, and Gen Z-converge.

time-read
3 mins  |
November 2024
Living artfully
SquareRooms

Living artfully

Explore how Kave Home's Gala, Aiguablava, and Jondal collections bring together comfort, craftsmanship, and timeless style to transform any space into a haven of modern living.

time-read
2 mins  |
November 2024
A new chapter
SquareRooms

A new chapter

Caesarstone adds 9 styles to its Porcelain Collection

time-read
1 min  |
November 2024
The natural balance
SquareRooms

The natural balance

Inspired by the serene beauty of dewdrops, the Antao Collection by Villeroy & Boch transforms bathrooms into wellness sanctuaries, combining sustainability with timeless elegance.

time-read
2 mins  |
November 2024