Try GOLD - Free
THE KIPLINGER ETF 20 BACK IN THE BLACK
Kiplinger's Personal Finance
|September 2023
Our favorite exchange-traded funds are on the upswing. Here's how to make the most of your ETF portfolio.

The scars we suffered during 2022's bear market are on the mend. After losing 18.1% in 2022, the S&P 500 has clawed its way back to a 16.9% gain so far in 2023. Bonds are clambering up, too. The Bloomberg U.S. Aggregate Bond index, a broad bond market barometer, returned 2.1% over the first six months of 2023, after a 13.0% loss in 2022. (All returns in this story are through June 30, unless otherwise noted.) And the bear? It’s gone, at least technically speaking, because the broad stock market benchmark has gained more than 20% from its bottom in October 2022.
The funds in the Kiplinger ETF 20, the list of our favorite exchange-traded funds, are recovering, too. Most of our picks have regained enough ground since the start of the year to push their one-year returns into positive territory. All told, in this, our annual review of the ETF 20, things look a lot better than a year ago, when all but two of our funds (Schwab U.S. Dividend Equity and Invesco Optimum Yield Diversified Commodity Strategy No K-1) sported negative one-year returns.
Meanwhile, the ETF industry continues to evolve. Though total net assets in ETFs dropped in 2022 to $6.5 trillion, compared with $7.2 trillion the previous year, 12% of all U.S. households now own ETFs. And ETFs accounted for 30% of daily U.S. stock market trading activity in 2022, up from 25% in 2021. “We’ll get to a point where generations of investors don’t treat ETFs as new or unique or even particularly clever,” says Ben Johnson, of investment research firm Morningstar, who formerly directed ETF research for the firm and now works with asset managers as they build out and bolster their ETF offerings. “They’re going to be ETF natives the way our kids are tech natives.”
This story is from the September 2023 edition of Kiplinger's Personal Finance.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber?Sign In
MORE STORIES FROM Kiplinger's Personal Finance

Kiplinger's Personal Finance
IS MONEY MAKING YOU SICK?
Research reveals a strong link between financial well-being and physical and mental health—and what you can do to keep all three in top shape.
12 mins
June 2026

Kiplinger's Personal Finance
THE BEST SMART DEVICES FOR YOUR HOME
These gadgets add comfort and convenience to your living space- and some can even save you money.
5 mins
June 2026

Kiplinger's Personal Finance
Managing the High Cost of Mental Health Care
Cases of anxiety, depression and other conditions are rising, and so is the price of treatment. These strategies can help you get care you can afford.
9 mins
June 2026

Kiplinger's Personal Finance
What This Year's Biggest Medicare Changes Mean for You
Some drug prices are falling, other costs are climbing, and new rules abound. Here's what you need to know.
5 mins
June 2026

Kiplinger's Personal Finance
THE LOWDOWN ON SMARTPHONE INSURANCE
A protection plan can provide peace of mind but may not be worth the cost.
2 mins
June 2026

Kiplinger's Personal Finance
READERS' CHOICE AWARDS 2026
We asked readers to evaluate brokers, wealth managers, credit cards, insurance companies and other financial providers. These are the products and services that stand out from the crowd.
6 mins
June 2026

Kiplinger's Personal Finance
WHERE TO FIND TOP YIELDS
Interest rates are rising along with geopolitical tensions. Pocket yields as high as 13%, depending on your tolerance for risk.
19 mins
June 2026

Kiplinger's Personal Finance
HOW TO HANDLE LOVE AND MONEY THE SECOND TIME AROUND
The financial stakes are higher and the potential pitfalls more plentiful when you say “I do-again.”
10 mins
June 2026

Kiplinger's Personal Finance
A SHIFT AWAY FROM HIGH-TAX STATES
The IRS has released new data on how taxpayers are migrating throughout the U.S., and it reveals a clear pattern: Billions of dollars in income are flowing out of high-tax states and into areas where taxes, and often overall living costs, are lower.
2 mins
June 2026
Kiplinger's Personal Finance
FIGHTING BACK AGAINST INFLATION
INFLATION seems to be going from pesky to pernicious.
1 mins
June 2026
Translate
Change font size

