My friend Rhonda recently raved about the $40 shampoo she purchased for George – the love of her life. “The fragrance is amazing. I just want to run my hands through his hair,” she said, giggling. “Awesome!” I gushed, inwardly cringing at the expense. I’m not convinced her extravagance will be appreciated, let alone noticed. George is not Rhonda’s husband. He’s not even her boyfriend. George is a Cocker Spaniel.
Rhonda is not alone. Pets outnumber people in Australia by about three million. RSPCA data shows close to one in two of us owns a dog. A further one in three shares their home with a cat. Many more own birds, fish or reptiles. Add in the 400,000 people who keep backyard chickens, and it’s easy to see how the nation’s 29 million pets play a huge role in our lives.
They can also punch a big hole in our household finances.
Hard-claw spending
Commonwealth Bank research found that pet owners lavish about 10% of take-home pay on their pets. All up, dogs cost about $4247 annually, while cats demand a yearly spend of about $2718. (See table, right.)
It’s a meaty chunk of cash, so where is all the money going? As the table shows, food is the main expense, followed by vet bills – more on this later. However, we are also forking out on pet-related costs that would have been unthinkable a generation ago.
Gone are the days when Spot would be home alone for 10 hours each day, digging holes in the backyard while his owners were at work. Doggie daycare is thriving, with half-day ‘play sessions’ often costing upwards of $50. The websites of providers use terms, such as ‘enrichment’ and ‘socialisation’, that you’re more likely to see on childcare organisation’s website.
No time for walkies? No problem. Professional dog walkers will happily step in at a cost of about $30 per walk.
This story is from the July 2024 edition of Money Magazine Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2024 edition of Money Magazine Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
An outrageous, beautiful monopoly
Telstra's mobile business is a cash machine with few competitors, giving it the highest returns in the world.
Drop the anchor to judge value
Buying and selling decisions should be based on where a stock price is going, not where it has been.
Powering the AI boom
Beyond the software and chipmakers, where will the energy come from?
Get into life
Tucked inside super are products that can protect you from life's inevitable uncertainties.
Paths to home ownership
Taking the road less travelled can sometimes deliver unexpected benefits.
Sold! Quick ways to add value
Small, strategic changes can have a big impact on the look and feel of your home. And get you a better price on auction day.
Money lessons the kids need to know
Your children can learn a lot from your past money mishaps. Here are eight financial conversations I have had with mine.
Property-investing rules: are they likely to change?
The pressure for the government to curb the tax benefits of tax concessions, such as negative gearing and the capital gains tax discount, is unrelenting. Most recently, independent senators David Pocock and Jacqui Lambie proposed five options for paring back investment property tax concessions, with savings to the Federal budget of up to $60 billion over the next decade.
What's love got to do with it?
A rollercoaster of emotions could be driving poor crypto behaviour.
Are we ready to be cash-free?
Saying goodbye to our piggy banks too soon could leave small businesses in the dark when problems arise.