When Maruti launched Gypsy, India's first-ever utility vehicle (UV), over three decades ago, it struggled to make a mark. Fast forward to now, the reception of Maruti Suzuki's latest SUV Brezza 2022 exceeded its management's expectations, with over one lakh bookings within two months of the launch.
Recently, the auto industry posted the highest-ever quarterly sales in the domestic passenger vehicle segment. But what interested us more was the rapid rise in the share of SUVs (utility vehicles) in overall sales.
This story is from the December 2022 edition of Wealth Insight.
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This story is from the December 2022 edition of Wealth Insight.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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