Kintsukuroi

Brands like Prada and Loewe are using disruptive ideas to usher a new era of luxury

USED IN JEWELLERY as far back as 4000 B.C., gold has been a remarkably versatile, infinitely reusable precious metal. Historically speaking, gold has been frequently shaped, melted and re-melted to make fashionable new objets dart. Prada’s first fine jewellery collection, Eternal Gold, is a reflection of that heritage.

The 48-piece collection some made-to-order) uses 100% recycled gold from both industrial and post-consumer precious components that is to say, recycled from printed circuit boards of decommissioned consumer electronic devices like iPhones and laptops, not just old jewellery.

While the technique for smelting gold jewellery into new forms hasn't changed much since the Middle Ages, blockchain technology now allows you to follow each Eternal Gold accessory’s production journey by scanning the authenticity card which includes a digital certificate indicating provenance. A 100 percent of the gold used in Prada fine jewellery is Certified Recycled Gold, meeting Chain of Custody” standards set by the Responsible Jewellery Council. Every step and incarnation of Prada’s responsible gold and diamond production chain is verifiable and traceable something offered by no other fine jewellery or luxury fashion house in the world.