LVERS BY THE BAY
August Man SG|Issue 201
PHARRELL WILLIAMS BRINGS THE STARS TO THE SHORE IN HIS DEBUT MEN PRE-FALL 2024 COLLECTION.
KELLY LEWI
LVERS BY THE BAY

THERE WERE TIMES when I found it difficult to write about Louis Vuitton post-Virgil Abloh. Abloh broke down barriers that held up the luxury world for aeons, and introduced a revolutionary fashion movement that transcended tradition. It is an understatement to say he was a visionary like no other.

Abloh was culture and still is even after his passing.

For the two years following his absence, traces of his creativity were still present over each collection, a testament to his impact. However, that was as far as it could go: a ghost of a creative long fallen. The fashion industry neither waits nor stops, and the throne has been empty for a while. A new era awaited the house. Entered Pharrell Williams.

It caused quite the buzz when it was first announced. One could not help but inevitably pit him against his predecessor and friend, including myself. Pharrell himself is a pop culture sensation; he is a moment, but is he a Vuitton moment? His debut collection shut down any arguments against him. With the pixelated Damier (dubbed Damoflage) on double-breasted suit, trench coats in camouflage greens, and funky sunnies, Pharrell showed the world that he has both the class and the style.

This story is from the Issue 201 edition of August Man SG.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the Issue 201 edition of August Man SG.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AUGUST MAN SGView All
OPEN HEART, OPEN MIND
August Man SG

OPEN HEART, OPEN MIND

Rado continues to make exceptional classics. This time, it puts a unique spin on the popular True Square Open Heart range.

time-read
1 min  |
Issue 208 (December 2024)
How To Make A Hit, According To Messrs Yu And Waititi
August Man SG

How To Make A Hit, According To Messrs Yu And Waititi

The Asian-led action-comedy Interior Chinatown is a fan favourite and critical darling. We speak to the brains behind the new Hulu and Disney+ hit.

time-read
4 mins  |
Issue 208 (December 2024)
How To Impress Your (Potential) Father-In-Law
August Man SG

How To Impress Your (Potential) Father-In-Law

My only credential is that I am the first born and only daughter of a very loving man.

time-read
3 mins  |
Issue 208 (December 2024)
A Painless Way To Say Goodbye
August Man SG

A Painless Way To Say Goodbye

'TIS THE SEASON FOR REFLECTION, RESOLUTIONS, AND THE UNRELENTING TIDE OF SHORT-SIGHTED NOSTALGIA. HERE'S HOW TO MAKE SURE YOU DON'T LOOK BACK IN ANGER.

time-read
4 mins  |
Issue 208 (December 2024)
MADE FOR THE OUTDOORS
August Man SG

MADE FOR THE OUTDOORS

LUMINOX CELEBRATES ITS 35TH ANNIVERSARY WITH TWO LIMITED-EDITION TIMEPIECES.

time-read
1 min  |
Issue 208 (December 2024)
WISH YOU WERE HERE
August Man SG

WISH YOU WERE HERE

As 2024 becomes a memory and 2025 a future to be made present, it's worthwhile to consider what truly makes a year \"new\".

time-read
2 mins  |
Issue 208 (December 2024)
BOYHOOD HERO
August Man SG

BOYHOOD HERO

INTRODUCING THE MERCEDES-BENZ CLE200, A CLASSIC COUPÉ FOR THE MODERN AGE.

time-read
3 mins  |
Issue 208 (December 2024)
ZEEKR-ING ITS WAY INTO OUR HEARTS
August Man SG

ZEEKR-ING ITS WAY INTO OUR HEARTS

ONE OF 2024'S MOST UNEXPECTED GEMS IN THE EV MARKET, THE ZEEKR X DID NOT SET OUT TO WIN THE SPECS RACE, BUT IT CERTAINLY APPEALED TO SOMETHING DEEPER IN US.

time-read
3 mins  |
Issue 208 (December 2024)
A Spring In The Desert
August Man SG

A Spring In The Desert

Singaporean investor Mohamed Nazir, who recently opened his real estate company in Dubai, shares his perspectives on entering the Emirati market.

time-read
4 mins  |
Issue 208 (December 2024)
Morning Routine, Upgraded
August Man SG

Morning Routine, Upgraded

Leon Foo wants you to enjoy a better morning with his Morning Machine.

time-read
2 mins  |
Issue 208 (December 2024)