MAURICE LACROIX’S LATEST additions to the Aikon family are turning heads, and it’s not just the sleek gold and anthracite options doing the talking—it’s the electric ultraviolet shade that’s stealing the show. These featherweight titanium models, available in both automatic and chronograph variants, are a bold statement from the brand that shook up the industry nearly a decade ago with the launch of the Aikon. In an exclusive Q&A with AUGUSTMAN, Maurice Lacroix’s dynamic CEO Stéphane Waser opens up about the striking new releases, their magnetic pull on a younger crowd, and how the brand masterfully balances innovation with heritage.
Could you walk us through the creative process behind the new novelties and what excites you the most about them? The purple dial is extraordinary!
この記事は August Man SG の Issue 207 (November 2024) 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は August Man SG の Issue 207 (November 2024) 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Reaching For The Stars
A tribute to the past, with a modern twist Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.
Infinity Stones
In A Quiet Release, Hublot Unveiled A New Classic Fusion Range That Takes Inspiration From The Natural World-and I Love It.
The New Rules Of Corporate
There's A Lot More To G2000 Today Than Just That Black Suit.
A Clear Vision Of The Future
With the proliferation of its Myopia Centres, local eyecare brand W Optics is keeping Singaporeans clear-sighted for the future.
Paradise Foud
It's time to give tuning out its due. We all need a break from the group chat(s).
Santos De Cartier: A New Era
Originally A Way Of Intertwining The Cartier Brand With The Daring Spirit Of Aviation, It Now Stands As An Icon Of Luxury And Elegance.
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
GROWING PAINS
AT MILAN FASHION WEEK, ONITSUKA TIGER UNVEILED ITS SPRING/SUMMER 2025 COLLECTION, WHICH TOUCHES ON A SUBJECT EACH OF US IS MORE THAN FAMILIAR WITH.
A Watch For The Global Citizen
Before you make your travel plans for 2025, get the perfect watch for the modern nomad.
MAKING INVESTING MORE DELICIOUS
FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.
