KICKING OFF WITH A BIG BANG

Hublot is all set to reprise its role as official timekeeper of the FIFA World Cup with the release of the highest performing Big Bang e connected watch to date for the Qatar 2022 tournament

- KC YAP 

WITH THE FIFA WORLD CUP tournament being the world's most watched sports event, garnering an international viewership of up to 1 billion, it's all the more crucial for its official timekeeper, Hublot, to keep their eyes peeled at all times with the highest level of precision. As a matter of fact, the fine watchmaker has gone above and beyond by introducing the leading-edge Big Bang e FIFA World Cup Qatar 2022 connected watch, equipped with a new "timeline" function designed to take fans right into the heart of the action, even before it begins.

As official timekeeper of the FIFA World Cup for the fourth consecutive time, Hublot is set to time all 64 games at Qatar 2022, including the final in the Lusail Stadium in Doha on 18 December, and equip all 129 official referees with the new Big Bang e FIFA World Cup Qatar 2022 on their wrists.

The Big Bang e FIFA World Cup Qatar 2022 is a Gen3 connected watch in Hublot's collection and is the highest performing and exciting Big Bang e to date. With an even larger and improved high-definition screen, every glorious moment of the game will be captured by the newly designed dedicated football app.

From the countdown to the most anticipated moment of the tournament, the FIFA World Cup Final, Hublot will be at the heart of the action. Before the tournament starts, the Big Bang e FIFA World Cup Qatar 2022 will be in countdown mode, keeping track of the days until the opening match on November 20 between Qatar and Ecuador. Then, with 15 minutes to go before each match, the watch will deliver team line-ups and player profiles, so the wearer can feast on the details from the comfort of their wrist.

As a game kicks off, the watch will automatically enter "match mode" and activate "timeline", a feature created exclusively for this watch that will help fans capture the most memorable and most important moments in football.