WITH AN APTRONYM like Felix Pantone, there was only ever one choice for the Argentinian a career in art. Now, the well-known artist has applied his contemporary sensibilities onto another canvas, a Zenith timepiece.
It's not their first rodeo together. Pantone has worked on several projects with the watchmaker. In 2020, at the height of the Covid-19 pandemic, Zenith approached the artist and gave him carte blanche to turn the main building of its manufacture into anything he desired. Pantone turned the exterior into a dizzying kaleidoscope of colours reminiscent of digital screens (pictured opposite). No watchmaker had ever done such a thing, and the collaboration made the watch world stand up.
This story is from the November 2024 edition of Augustman Malaysia.
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This story is from the November 2024 edition of Augustman Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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