"NOW, APART FROM BEING A GOOD DOCTOR, pec S OR A GOOD ARCHITECT, YOU ALSO NEED TO BE A GOOD VJ TO BE ABLE TO GET BUSINESS VIA YOUR FOLLOWERS" SHUNALI KHULLAR SHROFF
"VIDEOS GRAB MORE EYEBALLS... PEOPLE WANT TO BE ENTERTAINED ON INSTAGRAM TODAY." -ANISHA DIXIT
"Insta's morphed into a performance platform"
"Videos are the future of content consumption"
The platform is no longer about picture aesthetic or capturing a moment. Now it's about rushing through cleverly edited photographs and people trying to grab your attention with a song and a dance. From a photo sharing platform, it's morphed into an entertainment platform where everybody is being performative.
Given that the logo of Instagram is a polaroid camera, it's ironic that it's become TikTok lite.
This story is from the August 27, 2022 edition of Brunch.
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This story is from the August 27, 2022 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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