The IAA Mobility 2023 show in Munich was all about EVs and more EVs. Car manufacturers are in a race against the calendar which marks 2035 as the last year that cars with a combustion engine can be sold in Europe. After 2035, all cars have to be purely electric. For the automotive industry structured around long lead times and product life cycles that can stretch for a decade, this deadline is in effect just around the corner.
So, how can a company differentiate itself in this highly charged (pun intended) and tumultuous transition? Mercedes-Benz, which unveiled its stunning Concept CLA class, is an example in how the world's oldest car maker is embracing its electric future.
This story is from the September 16, 2023 edition of Brunch.
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This story is from the September 16, 2023 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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