Skincare, at the moment, is hurtling through parallel universes. One influencer is championing a seven-step Korean regime. Another believes that home remedies are all you need. Everyone has glowing translucent skin. Everyone, is gushing, “Omigawd, you guys!” Buyers, meanwhile, have a cart full of products, confusion, and a suspicion that we’re mispronouncing “hyaluronic”.
Even experts are fed up. “Many people are led to believe that we need to apply serums, antioxidants, toner, sunscreen and moisturisers, following xyz number of steps,” says Delhi-based dermatologist Dr Mansak Shishak. “This is completely unnecessary. In fact, it damages your skin barrier and causes long-term inflammation. The skin is a vital immune organ. It’s best not to tamper with it.”
This story is from the March 18, 2023 edition of Brunch.
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This story is from the March 18, 2023 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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