"Eggs are like a magical capsule," says Manjunath Marappan. "No other food on Earth packs in as much nutrition within just 50 grams." Marappan, 42, is the co-founder of the decade-old Happy Hens Farm, India's oldest commercial producer of freerange eggs. They partner with small farmers across Nashik, Andhra Pradesh and Tamil Nadu, and many of the 20,000 eggs they produce every day end up on India's trendiest menus.
Eggs, urban India is starting to realise, aren't all alike. Brown and white shells aren't any indicator of quality. And good ones - tastier, produced ethically, carrying more nutrients - are worth paying three times more for. Here's why.
The chicken comes first
Tasleem Ahmad, the business head of 57-year-old Keggfarms, says that India's egg production falls broadly into two categories: Commercial and natural. Most eggs stocked at supermarkets and grocery stores are commercial, which means the hens that laid them were kept in closed cages, with no access to light, fresh air or movement for much of their lives. The birds are typically fed cheap fish meal and limestone powder to boost the nutritional output of their eggs. As a result, they're more stressed, so they're given anti-stress medicines and antibiotics, which they pass on to the eggs, and ultimately to you.
This story is from the June 08, 2024 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 08, 2024 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Pragya Kapoor
Film producer, @PragyaKapoor_
Indian artist, Tokyo drift
Kunel Gaur's Kumi series turns geometric shapes and Japanese graphic design into art. Are you getting early 2000s vibes too?
An easier lesson in lessening
Failed the No-Buy challenges from a few years ago? Meet the Low-Buy, a more chill, doable, younger version
In love with love
Indie singer Anuv Jain is on top of the playlists. His DMs are exploding.Hearts beat in his songs, but they also take a beating. How does he make breakups sound so poetic? And where are all these feels coming from?
Now, binge with your ears
Hear us out: These 10 series are worth a watch just for their killer background scores
Leave the baggage behind
If you're doing your own thing on vacation with family and friends, you're probably better off travelling solo. Try it
The keys to an epic stay
Tokyo, Bangkok, Venice, Paris, Cairo. Top hotels everywhere are levelling up their rooms, views, service and experiences. This is where to check in on your next trip
Have a better idea?
You'll have to wait. Inspiration strikes when it wants to. But some creative people know how to ignite the first spark. A comedian, artist, novelist, musician, and filmmaker show us how it's done
Fit Check? Look Behind You
In gyms, someone is always filming. We are all in the frame without meaning to be. Is privacy at odds with fitness goals? Is consent even possible with all those mirrors?
Is There A Bot In Your Closet?
AI is designing clothes, creating ads, and tracking who's buying what. Relax. We're seeing what it can't do too. Take a look