In July this year, when every dancer on Instagram was obsessing over Tauba Tauba, one fan showed his love from far, far away. In Seoul, South Korea, K-pop singer and content creator Aoora, put his own spin on the moves. He added steps from Bollywood songs Insha Allah (2007), Sheher Ki Ladki (1996), and Yaara O Yaara Milna Humara (1996). Fans loved it. "You're a certified Indian now," one of them commented. “Just give him an Aadhar card already,” said another.
Seoul-born Aoora has covered Yeh Shaam Mastaani and Tere Pyaar Mein in other videos. He's celebrated Ganesh Chathurthi and Holi, and he spent part of last year touring India. Meanwhile, Seoul-based pop artist and designer Mimi regularly dresses up in lehengas, saris and kurtas for Bollywood dance Reels. Fridayyy Hyungsun Ahn, a music producer, does Hindi-Korean song mash-ups - he's remixed Desi Kalakaar with BTS's Fake Love, and Kala Chashma with Butter.
Korea's pop stars and content creators are realising that they not only have a large fan base in India, but that we love a bit of masala in everything. So, they're learning about desi traditions, imitating Bollywood dance steps. And, in Korean style, going to great lengths to win desi fans over.
How it started
This story is from the October 26, 2024 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 26, 2024 edition of Brunch.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Krutika
Content creator, @TheMermaidScales
A roll they were born for
Chai sugar cookies, pizza toast, ramen, banana pudding, zucchini pasta-we're drooling over these celeb recipes. Bon appétit!
For the wheeler-dealer
For those driving, the Mercedes-Benz E-Class is luxe and high-tech. For the boss in the back seat, it's the ultimate upgrade
Fight or flight response
The glory days of air travel are behind us. But with a bit of prep, you can make it to your destination with some sanity left
Going against the grain
Rice is taking over India, even the wheat-loving north. It's viewed as the smarter Indian's staple too. Here's what gut, gluten and grain selection have to do with it all
What a scream!
Bollywood's fav new genre is frightfully funny. It exposes our fears, it lets off steam, it gives old plots a new life. Two actors tell us why horror and humour are not so different after all
When Korea does Namaste
K-pop stars are wearing lehengas, dancing to Tauba Tauba, even singing in Malayalam. Just a little something for their powerful army of Indian fans
Okay. This kinda blew up...
Why do some Reels go viral and yours languish among Close Friends? We got experts to break down the new rules: Angles, filters, cuts, everything the algo loves. Watch. Learn
In the know. In the now
You don't need to be old and wise to pen a memoir. Celeb tell-alls are telling it all, right when we want to read about it. It's history being told as it is made
What's The Deal With Deals?
Coupons, codes, cashback, crash pricing, confusion. How to play (and not get played) when sale season comes around
