Who kept the dogs out?
Brunch|June 15, 2024
Pet-friendly spaces are still hard to find. Why alienate our furry friends when it could be so much better for business?
Christalle Fernandes
Who kept the dogs out?

Animals rule the internet. Pet dogs are Insta-famous (we're looking at you, @JiffPom with 9 million followers). Taylor Swift's cats, Meredith Grey, Olivia Benson and Benjamin Button, probably get VIP seats on the Eras Tour. Pet parents go all out, hand-feeding, stealing cuddles, treating the furbabies as actual babies. So, how come so few businesses in the real world are pet friendly?

Most restaurants, malls and ride-sharing services have a no-pets policy, even if customers are happy to pay extra for the animal. Indian airlines still dump dogs and cats into the luggage hold. Being pet-friendly makes business sense, especially in a country that has, by one estimate, 38 million pets. Pet businesses (salons, food services, toy companies) are expected to be worth 20,000 crores by 2025, according to a 2023 report by the Indian Pet Industry Joint Advisory Council (IPICA).

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