Animals rule the internet. Pet dogs are Insta-famous (we're looking at you, @JiffPom with 9 million followers). Taylor Swift's cats, Meredith Grey, Olivia Benson and Benjamin Button, probably get VIP seats on the Eras Tour. Pet parents go all out, hand-feeding, stealing cuddles, treating the furbabies as actual babies. So, how come so few businesses in the real world are pet friendly?
Most restaurants, malls and ride-sharing services have a no-pets policy, even if customers are happy to pay extra for the animal. Indian airlines still dump dogs and cats into the luggage hold. Being pet-friendly makes business sense, especially in a country that has, by one estimate, 38 million pets. Pet businesses (salons, food services, toy companies) are expected to be worth 20,000 crores by 2025, according to a 2023 report by the Indian Pet Industry Joint Advisory Council (IPICA).
This story is from the June 15, 2024 edition of Brunch.
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This story is from the June 15, 2024 edition of Brunch.
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