In with the new
Country Life UK|July 27, 2022
There's no doubt about it-new-build homes are increasingly popular. From convenience and preference for local materials to environmental benefits, Annunciata Elwes finds out why
Annunciata Elwes
In with the new

DESPITE the lamented shortages of everything from timber to glass, not to mention workers, which has hampered the completion of many a property this year, the popularity of new-builds appears to be steadily rising. In fact, research from global investment gurus JLL shows that annual reservations in Q1 2022 were up by 45%.

'Covid-19 highlighted the importance that you need to love where you live,' explains Maria Harikantra of JLL's capital markets team. In London at least, 'choosing to live in a new-build home has become a lifestyle choice, with the opportunity to become part of a wider community', as new-builds are often in 'neighbourhoods that are either already sought-after... or in regeneration areas that are fast evolving... [into] cultural hotspots'.

The working-from-home benefits are obvious and, although countryside developments often offer buyers more opportunity to tailor a home to requirements, many in the city contain meeting rooms, 24-hour concierges and gyms. The 88 New York-loft-style apartments at 101 on Cleveland, London W1, are a great example, with applicants up 25% in three months and 62% on last year. Interest has come from 'a range of buyers from students who want close proximity to university to frequent travellers who value connectivity,' adds Miss Harikantra. Prices start from $1.3 million, or from $4.2 million for the recently launched three-bedroom penthouses (www.101oncleveland.com).

This story is from the July 27, 2022 edition of Country Life UK.

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This story is from the July 27, 2022 edition of Country Life UK.

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