WITH each biscuit, we’re giving a little bit of happiness,’ smiles Harriet Hastings, the founder of British biscuit company Biscuiteers. ‘It’s a lovely feeling when you’re sent one of our boxes, knowing that someone is thinking of you and they’ve taken the time to choose a theme of biscuit that reflects what they know and understand about you. It’s never a bad day when a Biscuiteers biscuit arrives in the post.’
Forget flowers, wine and chocolates—make them smile with a charming hand-iced biscuit or two, presented in a beautifully illustrated box. This has been the mission of Biscuiteers since its launch in 2007, when Ms Hastings, who had a background in marketing and branding, realised that there was a gap in the market for stylish, personalised food gifting. Together with her husband, Stevie Congdon, founder of catering company Lettice Events, she set to work brainstorming a product that would shake up the luxury-present space and make commercial sense.
‘The breakthrough moment came when I realised that the biscuit is a blank canvas,’ she reveals. ‘In design terms, the biscuit is limitless. It’s also postable and has a long shelf life—good for any e-commerce business— but it was really all about the design element.
We knew it could be an aspirational gifting idea and there was huge corporate opportunity, too—we could offer brands exceptional creations with biscuits.’
This story is from the November 29, 2023 edition of Country Life UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 29, 2023 edition of Country Life UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Save our family farms
IT Tremains to be seen whether the Government will listen to the more than 20,000 farming people who thronged Whitehall in central London on November 19 to protest against changes to inheritance tax that could destroy countless family farms, but the impact of the good-hearted, sombre crowds was immediate and positive.
A very good dog
THE Spanish Pointer (1766–68) by Stubbs, a landmark painting in that it is the artist’s first depiction of a dog, has only been exhibited once in the 250 years since it was painted.
The great astral sneeze
Aurora Borealis, linked to celestial reindeer, firefoxes and assassinations, is one of Nature's most mesmerising, if fickle displays and has made headlines this year. Harry Pearson finds out why
'What a good boy am I'
We think of them as the stuff of childhood, but nursery rhymes such as Little Jack Horner tell tales of decidedly adult carryings-on, discovers Ian Morton
Forever a chorister
The music-and way of living-of the cabaret performer Kit Hesketh-Harvey was rooted in his upbringing as a cathedral chorister, as his sister, Sarah Sands, discovered after his death
Best of British
In this collection of short (5,000-6,000-word) pen portraits, writes the author, 'I wanted to present a number of \"Great British Commanders\" as individuals; not because I am a devotee of the \"great man, or woman, school of history\", but simply because the task is interesting.' It is, and so are Michael Clarke's choices.
Old habits die hard
Once an antique dealer, always an antique dealer, even well into retirement age, as a crop of interesting sales past and future proves
It takes the biscuit
Biscuit tins, with their whimsical shapes and delightful motifs, spark nostalgic memories of grandmother's sweet tea, but they are a remarkably recent invention. Matthew Dennison pays tribute to the ingenious Victorians who devised them
It's always darkest before the dawn
After witnessing a particularly lacklustre and insipid dawn on a leaden November day, John Lewis-Stempel takes solace in the fleeting appearance of a rare black fox and a kestrel in hot pursuit of a pipistrelle bat
Tarrying in the mulberry shade
On a visit to the Gainsborough Museum in Sudbury, Suffolk, in August, I lost my husband for half an hour and began to get nervous. Fortunately, an attendant had spotted him vanishing under the cloak of the old mulberry tree in the garden.
