يحاولGOLD- Free

People Profile: Joan Tay
Expat Living Singapore|July 2023
Eczema can be a debilitating condition for many people. This is a truth that JOAN TAY, founder of SoapCeuticals, knows only too well. Her daughter has suffered from the condition for many years – it’s why Joan left a lucrative career to focus on improving the lives of those with dry and sensitive skin. She tells us about her journey to creating her brand of all-natural bar soaps
- GEORGINA HOCKLEY
People Profile: Joan Tay

Tell us a bit about yourself and your family. 

I’m Singaporean and proud to say I’ve lived my entire life in this cosmopolitan city. In my youth I graduated with a business degree at a local university. My career was mostly in the pharmaceuticals industry (in sales and marketing), handling a diverse portfolio, ranging from women’s health to cardiovascular health. My husband and I have been lucky to have two beautiful children, Denise (12) and Denzel (9). They are my life’s inspiration and motivation.

How did you end up becoming an entrepreneur?

After close to 20 years working for multinational companies, I knew I needed a change. I wanted to see and experience life in a different way, and to do something meaningful for my children. So I took a leap of faith and ditched my regular job for an irregular one.  

Tell us about your business and how it began.

Denise, my firstborn, was the centre of my grand plan. From the tender age of three she’s suffered terribly from eczema. Over the years, we’ve tried countless products in the market, but unfortunately nothing gave her reprieve. It was heart-breaking to see how eczema robbed her of the simple joys in life. Bathing was also a dreary affair – as most bath washes and liquid detergents for eczema-prone skin don’t have any lather, foam or fragrance. No fun at all!

Having worked in the pharmaceuticals industry for almost two decades, I saw first-hand how treatments can make a real difference to people’s lives. This naturally led me to want to develop something for Denise. At the same time, I wanted to make a positive impact on the sustainability of the planet, which my children will inherit one day.

هذه القصة مأخوذة من طبعة July 2023 من Expat Living Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July 2023 من Expat Living Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من EXPAT LIVING SINGAPORE مشاهدة الكل
Stroke Risk: Are Asians and Caucasians Different?
Expat Living Singapore

Stroke Risk: Are Asians and Caucasians Different?

Do the causes of strokes vary between different races? DR SRIRAM NARAYANAN, Senior Consultant Vascular and Endovascular Surgeon at The Harley Street Heart and Vascular Centre, shares his insights.

time-read
2 mins  |
February 2025
Hotel in the Heart of HK
Expat Living Singapore

Hotel in the Heart of HK

The flagship property of the family-owned Ovolo Hotels launched in Hong Kong's Central district back in 2010and it continues to make its mark today.

time-read
2 mins  |
February 2025
Caring for Your Cartilage
Expat Living Singapore

Caring for Your Cartilage

Anyone with a cartilage joint injury knows how crucial it is to restore mobility. Here, orthopaedic surgeon DR FRANCIS WONG talks causes and treatments of these injuries, and gives an insight into the future of the field.

time-read
2 mins  |
February 2025
Spice Up - Your Lingerie Wardrobe
Expat Living Singapore

Spice Up - Your Lingerie Wardrobe

Don't know where to get bras that fit you properly, or need an undie update for Valentine's Day and beyond? Here's a new lingerie boutique in Singapore we think you'll love!

time-read
1 min  |
February 2025
Foodie Alert
Expat Living Singapore

Foodie Alert

From bold Asian flavours to elegant Japanese cuisine, here are two gastronomic gems worth adding to your must-try restaurant list in Singapore.

time-read
2 mins  |
February 2025
Coaching for Change
Expat Living Singapore

Coaching for Change

Lived experience often sparks the beginnings of a business idea. This was the case for Singapore-based entrepreneur NOEMIE ALINTISSAR-MOONEY, who channelled her personal transformation and zeal for fitness, nutrition and psychology into a holistic health coaching programme.

time-read
2 mins  |
February 2025
Connections Start Here
Expat Living Singapore

Connections Start Here

The American Women's Association offers a huge step into a community of women who want to build new friendships while taking part in interesting activities, social events and volunteering. We chat with its president, JULIA TAN, to find out more!

time-read
2 mins  |
February 2025
Spaces with a Story
Expat Living Singapore

Spaces with a Story

Life as an expat can feel transitory if you don't invest the time and energy to make your house feel like a home. This is a story that long-term Aussie expat and interior designer MIRANDA KOZAN knows so well that she's turned her passion and knack for creating stunning spaces into a thriving business. We sit down with her to uncover how she brings magic to homes across Singapore and beyond.

time-read
3 mins  |
February 2025
Slim Down & Tone Up!
Expat Living Singapore

Slim Down & Tone Up!

Want to bounce back from festive (over) indulgences and make 2025 your fittest year yet? Here's a bodyshaping and slimming treatment on our radar that promises to help tackle those jiggly concerns.

time-read
1 min  |
February 2025
Brand New on Bintan!
Expat Living Singapore

Brand New on Bintan!

Have you been checking your long weekends in 2025 and thinking about booking a short trip or two? We've been doing the same - and in the process we've discovered a new resort on Bintan! Here's an overview of what to expect from a stay at the recently opened Holiday Inn Resort Bintan Lagoi Beach.

time-read
1 min  |
February 2025

نحن نستخدم ملفات تعريف الارتباط لتقديم خدماتنا وتحسينها. باستخدام موقعنا ، فإنك توافق على ملفات تعريف الارتباط. يتعلم أكثر