In the constant pursuit of linear speed, the recondite pleasures of driving sideways are often overlooked. Linear speed is easy. It's an instant adrenaline delivery system taking little more than a tap of the throttle. It allows for true democratization of speed-the phenomenon that's enabled the human race to surge past other species and become the dominant life form. As addictive and accessible as it is, straight-line speed's got nothing on the fine art of drifting. Lateral G-forces being served up by the bowlful, while you constantly endeavour to wrest control back from the chaotic forces of gravity. So I was understandably chuffed to discover that straight-line driving was not on the cards as we approached the glistening, white expanse of a frozen meadow nestled within the Tyrolean Alps in Austria: the venue for Audi's "Ice Experience".
The idea behind the Audi Ice Experience is a simple one: Showcase the brand's proprietary tech and how it holds up on surfaces offering limited to no traction. At least that's the official brief. Unofficially, it means having a go in some of the fastest cars from Audi's line-up while simultaneously coming to grips, so to speak, with the vagaries of ice driving. Mind you, it's not like you can learn these things via a YouTube tutorial or by taking a rental car, finding a patch of ice and cutting loose. Intense preparation went into creating what was essentially several acres of flat ice, surrounded by manmade snow banks in case an overzealous motoring scribe bins it. The Ice Experience doesn't deal in express parking manoeuvres, after all.
This story is from the April - May 2023 edition of GQ India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April - May 2023 edition of GQ India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
In Haider We Hope
The role of a fashion designer is one usually forged in chaos and fired down by “creative differences”. But on the eve of a new Tom Ford directorship, Haider Ackermann has never felt more free.
VIVA VARUN
Varun Dhawan on balancing fatherhood and film shoots, and the pressure of making the right choices.
PRATIK GANDHI'S QUIET EUPHORIA
The actor―who delivered a knockout performance in Madgaon Expresson the high of a hit and the pressure of sustaining success.
THE COMEBACK KID
Buoyed by his performance in Singham Returns, Arjun Kapoor doubles down on creativity.
SCRIPTING STARDOM
Vicky Kaushal on the thrill and terror of stepping onto a Sanjay Leela Bhansali set, charting an unconventional career, and making sense of the money game.
A TRYST WITH STARDOM
Triptii Dimri segued from her left-field roots straight to the animal park. The gamble has paid off.
WALKING A TIGHTROPE
Following the monster success of Stree 2, Rajkummar Rao opens up about navigating artistic fulfilment and box-office glory.
THE MAHARAJA OF MEHRAULI
It's been an action-packed year for Tarun Tahiliani, the emperor of Indian couture.
LONE WARRIOR
Kartik Aaryan on why, in an industry that only watches out for its own, he has to blow his own trumpet.
HITS AND HEARTBREAKS
Filmmaker Imtiaz Ali talks about redeeming himself with the extraordinary Chamkila, dealing with star-studded setbacks, and why we've forgotten to make love stories.