THE FIRST LADY OF LUXURY
GQ South Africa|August - September 2023
Joyce Lamani is taking the world of luxury to the next level Words
Luke Diva
THE FIRST LADY OF LUXURY

VIP SOUTH AFRICA IS A LUXURY LIFESTYLE MANAGEMENT FIRM FOUNDED BY JOYCE LAMANI. Providing luxury concierge services to clients across the globe, VIP South Africa curates once-in-a-lifetime experiences. These bespoke packages are designed for refinement and decadence, showcasing some of the world's best sights, events, and parties.

As a prominent figure in the luxury sector, founder and CEO of VIP South Africa Lamani brings a wealth of knowledge and experience to her role. She understands the art of personalised service and aims to exceed expectations by curating extraordinary experiences, sourcing exclusive products, and ensuring every aspect of her clients' requests is flawlessly executed.

'We have been building consistently over the last six years, and now in 2023, VIP South Africa aims to break the ceiling and continue offering our clients the ultimate luxury experience.

Our team of experts is dedicated to providing our clients with the highest level of service, attention to detail, and personalised service that they deserve?

GQ: What experiences inspired you to get into the luxury business world?

Joyce Lamani: Growing up, I was always drawn to the finer things in life; more the experiences as opposed to materialistic items of high value. Navigating my youth, I then made a concerted effort to not only learn about the luxury business world (as you put it) but to enter spaces and align myself with people whom I thought at the time portrayed my idea of luxury and opulence, which of course has evolved over time.

At some point, it became apparent that I was the go-to person for many people around me in terms of recommendations for fine establishments and experiences, and I would eagerly comply as this was a passion of mine.

This story is from the August - September 2023 edition of GQ South Africa.

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This story is from the August - September 2023 edition of GQ South Africa.

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