How New York's Social Life Went Members-Only
GQ US|Summer 2024
A new wave of private restaurants, workspaces, wellness centers, and nightclubs has taken New York City by storm. Emily Sundberg gets inside most of them-and helps us understand why so many young New Yorkers are gleefully shelling out membership dues.
EMILY SUNDBERG
How New York's Social Life Went Members-Only

BEFORE I BEGIN THIS story, I must disclose that much of it was written within the lacquered mahogany walls of Casa Cipriani New York, the 115-year-old ferry terminal turned members' club next to where the Staten Island Ferry comes into Manhattan. My spot was a corner couch in front of the crackling fireplace, not because the club was a subject of this story but because I'm a member there and I like to watch the buzzing traffic of private helicopters and boats in the harbor. I would tell you about the characters I see in the Jazz Café on Thursday nights (often in sunglasses at 10 p.m.), and what I hear in the sauna on Tuesday afternoons (this town's private schools are nuts)-I swear, sometimes it's a full-Scorsese fever dream-but I can't, because writing about the club's members, along with baseball hats and photography, is not permitted.

I am not alone in warming up to the members-only experience. Since the waning of the pandemic, private clubs have proliferated in New York City. It is not a new phenomenon in major urban areas around the world, but this is the crest of a whole new wave of options in a city that has not regarded club membership as a signifier for cool in quite some time. Good for a Christmas party or a cocktail with your dad's friend? Sure. But not cool.

Even as nouveau members-only clubs, like Soho House, thrived in places like London (where it was founded) and Berlin and Mexico City and Bangkok, the sparkle of New York's location came and went, due to the influx of bad start-up ideas and Allbirds sneakers. Now, though? Soho House's cachet is back up, with three locations in the city. And pay-for-play social life is having its day. There are start-up clubs, eating clubs, coworking clubs, office clubs that become dance clubs, old blue blood clubs looking for new life, et cetera, et cetera. What happened? First, obviously, the pandemic.

This story is from the Summer 2024 edition of GQ US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the Summer 2024 edition of GQ US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM GQ USView All
SHABOOZEY THE BIG SHA BANG
GQ US

SHABOOZEY THE BIG SHA BANG

Shaboozey spent months at the tippy-top of the charts with a hit song about dealing with hard times the easy way: by hitting the bar. He sang on a couple songs with Beyoncé too. So we asked the one and only SHANIA TWAIN to help country's biggest new star make sense of his explosive year.

time-read
10 mins  |
December 2024/January 2025
HANNAH EINBINDER BORN STANDING UP
GQ US

HANNAH EINBINDER BORN STANDING UP

With her star turn on Hacks, the comic turned actor has established herself as one of Hollywood's most exciting young talents-much to her own surprise.

time-read
10 mins  |
December 2024/January 2025
Katt Williams The Man Who Opened The Portal
GQ US

Katt Williams The Man Who Opened The Portal

In January, the comic delivered an instantly iconic podcast interview that threw pop culture into crisis-and seemed to predict all manner of messy celebrity gossip to come. At home on his farm, Williams explains why he said what he said— and why he'd do it again, and again, and again....

time-read
10+ mins  |
December 2024/January 2025
JOHN DAVID & MALCOLM WASHINGTON A NEW HOLLYWOOD DYNASTY
GQ US

JOHN DAVID & MALCOLM WASHINGTON A NEW HOLLYWOOD DYNASTY

The Washington brothers built their careers apart—until an irresistible project drew them together. In The Piano Lesson, they tackle a father's thorny legacy.

time-read
10 mins  |
December 2024/January 2025
FUTURE & METRO BOOMIN'S HISTORIC Hit STREAK
GQ US

FUTURE & METRO BOOMIN'S HISTORIC Hit STREAK

What happens when the best rapper alive reunites with the hottest producer of the moment? You get a back-to-back-to-back run unlike any since the Beatles.

time-read
10+ mins  |
December 2024/January 2025
PHARRELL WILLIAMS Designer of the Year
GQ US

PHARRELL WILLIAMS Designer of the Year

Riding along from Paris to Hollywood to New York with the Louis Vuitton *men's creative director, whose prolific and often prophetic contributions to fashion, film, and music have once again thrust him to the center of the pop culture Venn diagram.

time-read
10+ mins  |
December 2024/January 2025
JOHN MULANEY. KID GORGEOUS GROWS UP
GQ US

JOHN MULANEY. KID GORGEOUS GROWS UP

After immortalizing the whirlwind of the past four yearsrelapse, intervention, recovery-in his awardwinning standup special, John Mulaney has emerged as one of the most popular comedians on earth. For his next trick, he's embracing his surprising new role as a suburban dad.

time-read
10+ mins  |
December 2024/January 2025
DWAYNE JOHNSON THE WORLD'S BIGGEST Actor
GQ US

DWAYNE JOHNSON THE WORLD'S BIGGEST Actor

It's hard for Dwayne Johnson to hide. Wherever he goes, there he is― as conspicuous out in the world as he is on the silver screen. But after two decades of playing a version of himself in huge movies, suddenly Dwayne Johnson is ready to do something entirely new: vanish.

time-read
10+ mins  |
December 2024/January 2025
How the WNBA Became the Most Fun, Complicated, and Exciting League in Sports
GQ US

How the WNBA Became the Most Fun, Complicated, and Exciting League in Sports

Caitlin Clark! A'ja Wilson! Angel Reese! This year, women's hoops emerged as a dominant popcultural force. But the road to sports-league supremacy has been long and winding. This is the inside story of how the W finally broke through.

time-read
10+ mins  |
December 2024/January 2025
A Companion for Your Wrist
GQ US

A Companion for Your Wrist

Audemars Piguet's new release with artist Brian Donnelly, a.k.a. KAWS, brings high-art hype to the world of pop-watch collabs.

time-read
3 mins  |
December 2024/January 2025