A COUPLE OF YEARS AGO, the team at the Swiss luxury watchmaker H. Moser & Cie. was fiddling around with ideas to make its Streamliner watch "iconic." That's the word the company's CEO, Edouard Meylan, used on a recent call. The watch's dial already came in a bright emerald, but Meylan wanted something less showy and more classic for the next iteration of the $21,900 flagship design. The team at Moser played with champagne and gray but eventually arrived at the same place nearly every watch brand in 2023 has when it wants to make something more than just special but iconic: salmon.
Since prominent brands including Rolex and Jaeger-LeCoultre started deploying salmon dials almost a century ago, the shade has been used to turn baseline models into extremely special ones. Salmon won out by being just different enough: neither black nor white but a unique prize for the rarest editions. It's nearly golden without conjuring images of '80s excess-there's a reason makers initially paired salmon almost exclusively with rose gold cases, or that Patek Philippe calls its truest salmon shade "golden opaline."
Bu hikaye GQ US dergisinin September 2023 sayısından alınmıştır.
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Bu hikaye GQ US dergisinin September 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Why Does Everyone Have Big, Fake White Teeth Now? - Veneers were once a dirty secret. Now they're the new luxury status symbol, and the famous and wealthy are flocking to Hollywood's favorite dentist in search of ever more perfect teeth.
Early one afternoon in August, at his office on the ninth floor of the Camden Medical Arts building in Beverly Hills, Dr. Kevin Sands slipped on a black surgical mask and latex gloves before peering into the mouth of a sleeping princess. Instead of standard medical scrubs, he wore black Amiri slacks, a matching James Perse T-shirt, and Nike sneakers designed by Travis Scott. On his left wrist was a Patek Philippe Aquanaut with a khaki green dial and matching strap. The watch cost just over $50,000, which is about a third of what her royal highness was paying to have 28 perfect-looking cosmetically enhanced teeth restored with a new set of handmade porcelain crowns and veneers.
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The 1990s, a golden era for fashion and sport, left an indelible mark on global culture. It was a decade of high-flying slam dunks and superstar athletes with runway-worthy personal style. The sport-style sneaker, once confined to the court, made its way to the streets, becoming a style staple of everyday life. With its enduring influence, this historic moment continues to shape fashion choices of the supremely stylish, even today. It's this beloved nostalgia for the past that inspired the latest sneaker from Golden Goose: the cutting-edge yet perfectly retro Forty2.
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