We have reached peak skincare as of 2024. Now, we're shifting our gaze south of the neck to focus on the body and its skincare needs. The steady ascent in demand for body care was evident during the pandemic when self-care took a holistic approach, and body care routines became a form of relaxation. An increasing consumer interest since 2020 saw brands respond with body care product launches, and newer, formulations more targeted specifically designed to care for the body.
While brands like Augustinus Bader, Tatcha, Dr. Barbara Sturm, Moroccanoil, and more recently, Rare Beauty diversified into body care, established labels like Sol De Janeiro saw an uptick in sales in the past year. Their cult product, Brazilian Bum Bum Cream, garnered increased searches on Google and went viral on social media, boosting its popularity and demand.
This story is from the March 2024 edition of Harper's Bazaar India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2024 edition of Harper's Bazaar India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Unyielding And Unmatched
In an industry where every move is scrutinised, Kareena Kapoor Khan lives passionately, loves her job, and understands that there’s more to her than just box-office numbers.
SEEN AND HEARD
Female authors explore how crucial it is that women write about their personal experiences.
INTO THE WORLD OF JUDY CHICAGO
What makes the feminist trailblazer an icon?
'THE LEGACY OF A SINGER WILL ALWAYS STAY INTACT'
AR Rahman believes AI can be used without compromising on the artistic essence.
THROUGH HER EYES
Indian supermodels remember legendary photographer Prabuddha Dasgupta ahead of his 68th birth anniversary.
THE SHAPE-SHIFTERS
From adorning your body to your mantle piece, jewellery designers are turning to homeware.
WEARABLE ART
Three limited-edition timepieces, inspired by Gaston-Louis Vuitton's love for artistry, is an ode to the Maison's legacy of craftsmanship.
AS LONG AS TIME
Bazaar India delves into the ethos of watch brands.
MILANO MAKEOVER
Sabato De Sarno's reimagination of this classic Gucci bag is is an ode to his Milanese becoming.
A LOVE LETTER TO JAIPUR
Designer Surily Goel reveals the making of her latest collection.
