Is Social Media Really Necessary For Career Success?

Social media platforms are powerful job-hunting and networking tools, but if you don't use them for professional reasons or aren't comfortable posting online, don't worry - there are other ways to improve your career prospects.

- Sasha Gonzales

Janice Chan (not her real name), a 34-year-old hotel executive, landed her current role after attending an industry event while in between jobs. She struck up a conversation with a hiring manager, found out that there was a position available, and applied for the job the next day. Janice has not used social media for a few years now, so she goes to as many networking events as she can.

According to official Linkedin statistics, about 40 million people apply for a job on the platform weekly. Almost everyone you know has used Linkedin to explore career opportunities, promote their work accomplishments, expand their job network, or some combination of these.

If you're like Janice, you might have hesitated putting yourself out there. Perhaps you're trying to disconnect from social media, or you're just not comfortable talking about your job history and work achievements online.

There's no doubt that social media sites are good places to find work, make new contacts and do business. Active social media users like Crystal Lim-Lange have found success on these platforms. Besides Linkedin, the CEO of the futurereadiness consultancy Forest Wolf is also on Tiktok and Instagram, and she says that being on these platforms has not only raised her professional profile, but also given her the chance to connect with potential clients.

Still, does it mean that you should use social media just because everyone is doing it? And with more than 100 job applications submitted through Linkedin every second, what does it mean for you if you're not using it for professional reasons? Are you at a disadvantage when it comes to expanding your network or finding a better job?

ARE YOU SHORT-CHANGING YOURSELF BY NOT HAVING AN ONLINE PROFESSIONAL PRESENCE?

It's not unusual to feel pressured to use social media sites for your career growth.