Jack White Fear Of The Dawn

IT’S HARD TO think of any artist who has seized DIY control of the entire production, distribution, promotion and marketing of his music as totally as Jack White.

Via his Third Man enterprise he not only has his own studio and record label, but his own mastering facility and pressing plant and a growing chain of record store outlets, including one opened in London earlier this year.

Lockdown hit most people hard, but it was a double blow for the restless, endlessly creative former White Stripes man who also does his own artwork and directs his videos. Not only was he unable to tour, but Third Man was also put on hold.

With business suspended, what to do while waiting for normal service to be resumed? The answer was obvious. He went into his studio and recorded not one but two new albums as the follow up to 2018’s Boarder House Reach. The first came in the shape of Fear Of The Dawn.