ALLIED BLENDERS AND DISTILLERS

SAYS CHEERS WITH INNOVATIVE PRODUCT LAUNCHES

ABD METABAR - STEPPING INTO THE METAVERSE

Allied Blenders & Distillers (ABD), India's largest domestic alco-bev company, made its debut in the Metaverse with the ABD MetaBar - an immersive virtual reality space housing digital displays of its leading offerings. It's the first alcohol beverage company in India to build a Metaverse presence. Visitors to the space can learn more about brands, watch exciting new content and discover key initiatives from the organization.

Optimized for both mobile and desktop usage, the ABD MetaBar can be experienced at abdmetabar.com. Talking about the ABD MetaBar, Shekhar Ramamurthy, Executive Deputy Chairman, said "At ABD, innovation is a core value that we look to keep at the forefront of everything we do.

Our brands and initiatives will constantly lead change and with the ABD MetaBar we have taken a decisive step into the virtual immersive world of our consumers."

ICONIQ WHITE - OPEN YOUR ICONIQ 

In a bold new step for the Indian alco-bev industry, the company launched its new whisky, ICONIQ White, in ABD MetaBar - ahead of a launch in the physical world.

ICONIQ White is a delightful blend of imported Scotch malts aged in bourbon oak casks, blended with select matured malt and finest Indian grain spirits. The fruity and nutty aromas of the blend complement its woody character.