Swiss watchmaking is increasingly converging around mechanical movements. What is Frederique Constant’s strategy?
About 60 per cent of Frederique Constant watches are equipped with mechanical movements. Hand-wound movements were used at the beginning but now the focus is on mechanical self-winding movements only. The story of Frederique Constant started with automatic movements that were bought from suppliers. However, 2004 onwards till date, the brand has been able to develop 31 in-house mechanical movements such as the FC-718 worldtimer), FC-760 flyback chronograph), FC-705 moonphase) or the FC-775 perpetual calendar), which is worth 8,000 euros—making it the most accessible on the market. The high-selling volumes of automatic movements allow us to develop these movements and allocate a budget to buy the equipment required to build them. The brand will keep on focusing on mechanical movements and even develop new manufacture calibres in the future.
What keywords would you associate with each of the Frederique Constant collections?
This story is from the December 2022 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2022 edition of Man's World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Winter Wishlist
Intense, comforting, and with rich notes, here are winter fragrances that should be on your list for the coming season
WEDDING GROOMING ESSENTIALS DERMAT EDITION
7 leading and board-certified dermatologists tell us the most sought-after products they think men must keep handy this wedding season
Grooming
Here's a six-week calendar leading to the D-Day to sort out your grooming dos and don'ts
FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER
13-year brand veteran William Besse talks business strategy, India-based insights and more
LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS
The brand celebrates the 99th anniversary of its iconic aviation-focused complication in style
Are The Men Of Cricket Losing The Off-field Glam Game?
At atime when the confluence of sports and fashion is at its peak, one can't help but wonder why the world's second-most popular sport hasn't yet boarded this train
Christian Louboutin's Great Indian Love Affair
The world's best-known footwear designer's recent capsule collection The Diwali Edit is testimony to it
Distance Makes The Heart Grow Fonder
Dont Believe Anyone When They Say Long Distance Relationships Dont Work
The travesty of a personal heartbreak
From crying to coming to terms with heartbreak, we've all been there
Royal Enfield Goes Electric
Airdropped, eco-conscious at heart-Royal Enfield's C6 is more than just a quiet whisper in India's struggling electric two-wheeler landscape