LONGINES AND INDIA A PROVEN 150-YEAR CONNECTION
Man's World|Jan-Feb 2024
Longines’s storied history is unrivalled among major global watch brands. Because of its meticulous record keeping, and a carefully preserved inventory that stocks watch spares going back to the days of the company’s founding in the 19th century, it can repair watches that are more than a century old. And as the Head of Brand Heritage and member of the Management Board of Longines, Daniel Hug is the official keeper of the brand's illustrious past. He has been travelling around the world recently talking about Longines's history, exhibiting key products from the past, and meeting vintage Longines watch collectors. At his Delhi stopover, he spoke exclusively to Man's World magazine
LONGINES AND INDIA A PROVEN 150-YEAR CONNECTION

Man's World: As the resident historian of the brand can you elaborate on Longines's long association with India, which goes back a century or even more? Daniel Hug: Yes. Longines started to sell watches in India as early as 1878. That was the time when we still had the British empire and the oldest watch we found in India was Longines pocket watch in silver from 1884 in Mumbai. And what's amazing is really that this watch, which is 140 years old, is still in working condition.

It's a long history that connects Longines to India. And, what I found really impressive, is that Longines made even special watches just for India. Like the Pilot's watch from 1950, a huge watch of 44 millimetres, anti-magnetic, is absolutely shockproof, highly resistant, and very accurate. And there are some special features like a second hand, that you can see moving during the night because there is a luminous mask on the tip of the hand. It's a feature that you see normally on the dive watches, not on pilot's watches. But it comes from aviation.

The watch is missing in our museum, and at the moment, I'm on the hunt.

I'm searching for exactly such a watch because I want to have it in our museum.

This big Indian watch is an important watch for us. The engravings on the movement are just amazing. The engraving on these types of watches was directly on the bridge of the movement.

So, I want to have that in the museum as well. Some of our collectors have it. That's why I know the watch.

MW: Do you get requests from Indian owners of vintage Longines for repair and change of parts?

Denne historien er fra Jan-Feb 2024-utgaven av Man's World.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra Jan-Feb 2024-utgaven av Man's World.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MAN'S WORLDSe alt
Rekha At 70 The Enduring Mystique
Man's World

Rekha At 70 The Enduring Mystique

More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career

time-read
7 mins  |
October 2024
iPhone Fatigue
Man's World

iPhone Fatigue

Do we really need an annual Apple flagship release?

time-read
5 mins  |
October 2024
Men's Guide To Combat Premature Hair Loss
Man's World

Men's Guide To Combat Premature Hair Loss

Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of

time-read
5 mins  |
October 2024
SMRITI MANDHANA MAKES CRICKET LOOK EASY
Man's World

SMRITI MANDHANA MAKES CRICKET LOOK EASY

In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket

time-read
6 mins  |
October 2024
Pritam Hitting The High Note
Man's World

Pritam Hitting The High Note

A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time

time-read
10 mins  |
October 2024
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
Man's World

JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE

In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.

time-read
5 mins  |
October 2024
SHAFALI VERMA IN A LEAGUE OF HER OWN
Man's World

SHAFALI VERMA IN A LEAGUE OF HER OWN

In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more

time-read
6 mins  |
October 2024
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Man's World

Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition

Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability

time-read
2 mins  |
October 2024
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Man's World

WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS

Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them

time-read
7 mins  |
October 2024
Denim The Timeless Trendsetter
Man's World

Denim The Timeless Trendsetter

Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless

time-read
6 mins  |
October 2024