What Is Yamaha India Upto?
Man's World|Jan-Feb 2024
Reliving the Japanese bike maker's legacy through exclusive insights from Eishin Chihana, Chairman of Yamaha Motor India Group of Companies
Niraj Kakade
What Is Yamaha India Upto?

Yamaha's allure encompasses

both motorcyclists and musicians, intertwining them like a delicate thread connecting musical notes. It's a bit of an exaggeration, but its Indian voyage mirrors the progression of a symphonystarting gently, rising to a crescendo, and occasionally causing moments of confusion along the way.

Exploring Yamaha's narrative is akin to peeling back the layers of an orchestra's performance. Through insights shared by Yamaha Motor India Group Of Companies Chairman, Eishin Chihana, we aim to decipher what this melody holds for the world's largestgrowing two-wheeler market.

ALLEGRO EARLY DAYS

In 1985, Yamaha Motor entered the Indian market, partnering with Escorts Kubota Limited. Their first product, the 'Rajdoot 350,' was an adaptation of the Japanese RD350B, redesigned for India. This model aimed to mimic the RD 350's 1970s success in Japan.

Despite the RD350's discontinuation in Japan by the mid-1970s due to emissions norms, its introduction in India in 1983 marked a technological breakthrough.

It featured a 7-port two-stroke paralleltwin engine, Yamaha's Torque Induction System, and a 6-speed transmission, achieving 0 to 60kmph in less than four seconds.

"I perceive this bike as remarkably ahead of its time, delivering a performance that most riders weren't prepared for," says Karan Ramgopal, a professional motorcyclist and automotive journalist associated with EVO India.

Such is the cult status of the RD350 even to date that Ramgopal wishes he "could have experienced it firsthand when it was readily available. If I had the chance to own one, I'd likely take the classic route, perhaps crafting a splendid neo-retro cafe racer." However, the RD350 struggled to resonate due to high fuel consumption, purchase price, limited spare parts, and a shortage of service personnel.

This story is from the Jan-Feb 2024 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the Jan-Feb 2024 edition of Man's World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MAN'S WORLDView All
The Winter Wishlist
Man's World

The Winter Wishlist

Intense, comforting, and with rich notes, here are winter fragrances that should be on your list for the coming season

time-read
2 mins  |
November 2024
WEDDING GROOMING ESSENTIALS DERMAT EDITION
Man's World

WEDDING GROOMING ESSENTIALS DERMAT EDITION

7 leading and board-certified dermatologists tell us the most sought-after products they think men must keep handy this wedding season

time-read
3 mins  |
November 2024
Grooming
Man's World

Grooming

Here's a six-week calendar leading to the D-Day to sort out your grooming dos and don'ts

time-read
5 mins  |
November 2024
FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER
Man's World

FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER

13-year brand veteran William Besse talks business strategy, India-based insights and more

time-read
4 mins  |
November 2024
LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS
Man's World

LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS

The brand celebrates the 99th anniversary of its iconic aviation-focused complication in style

time-read
1 min  |
November 2024
Are The Men Of Cricket Losing The Off-field Glam Game?
Man's World

Are The Men Of Cricket Losing The Off-field Glam Game?

At atime when the confluence of sports and fashion is at its peak, one can't help but wonder why the world's second-most popular sport hasn't yet boarded this train

time-read
4 mins  |
November 2024
Christian Louboutin's Great Indian Love Affair
Man's World

Christian Louboutin's Great Indian Love Affair

The world's best-known footwear designer's recent capsule collection The Diwali Edit is testimony to it

time-read
4 mins  |
November 2024
Distance Makes The Heart Grow Fonder
Man's World

Distance Makes The Heart Grow Fonder

Dont Believe Anyone When They Say Long Distance Relationships Dont Work

time-read
5 mins  |
November 2024
The travesty of a personal heartbreak
Man's World

The travesty of a personal heartbreak

From crying to coming to terms with heartbreak, we've all been there

time-read
4 mins  |
November 2024
Royal Enfield Goes Electric
Man's World

Royal Enfield Goes Electric

Airdropped, eco-conscious at heart-Royal Enfield's C6 is more than just a quiet whisper in India's struggling electric two-wheeler landscape

time-read
2 mins  |
November 2024