While many questioned my choice of career when I decided to pursue beauty journalism, my father was the first one to support me. The reason was not just his love for his daughter, it was also his awareness and intrigue towards beauty and grooming. I am talking about a man who owns a fragrance wardrobe, uses best anti-ageing creams, and cannot stand a single grey hair in his brows.
It was in 2015, he stood in front of a mirror plucking extra hair from his brows, that he said while giving a closer look to his skin, 'l think I should go for a face lift, the skin on my neck looks sagging.' I stood behind him, proud but flabbergasted, wondering why he was the first man I heard talking about getting an invasive treatment.
The buzz around ageing has changed; we are now leaving behind the idea of anti-ageing as pro-ageing takes over our routines. While anti-ageing talks about slowing down the process of ageing, proageing is embracing age with a holistic approach towards self-care-taking care of nutrition, lifestyle, wellness, and skincare. According to the Anti-Aging Market Report by Demography, "The global anti-ageing market size reached US$ 71.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 120.4 Billion by 2032." And so, the popularity of invasive treatments or 'tweakments' is on rise. According to a GlobalData's report, the injectables market in India is expected to grow at a CAGR of 5 per cent till 2030. Is it enough to prove that more people are walking into a clinic for an invasive procedure? The answer is yes. But wait, are men part of this growing interest and awareness around tweakments?
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Denne historien er fra May 2024-utgaven av Man's World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Rekha At 70 The Enduring Mystique
More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career
iPhone Fatigue
Do we really need an annual Apple flagship release?
Men's Guide To Combat Premature Hair Loss
Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of
SMRITI MANDHANA MAKES CRICKET LOOK EASY
In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket
Pritam Hitting The High Note
A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.
SHAFALI VERMA IN A LEAGUE OF HER OWN
In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them
Denim The Timeless Trendsetter
Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless
