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PROSPECT–LEFFERTS GARDENS is not known for its rich delicatessen history, which presented both an opportunity and some headaches for Fuad Hassan, who goes by Moe and opened Moe’s Pastrami & Burger (569 Flatbush Ave., nr. Midwood St.; moespastrami.com) toward the end
of last year. Upon seeing the name, some younger neighbors, Hassan discovered, “thought it was Boar’s Head or regular bodega pastrami.” But Hassan uses recipes and techniques handed down from a decades-old Brooklyn deli, slicing everything to order and serving his sandwiches warm. To disabuse any passersby of a potential misconception, he began handing out samples. “Once people taste it, they love it,” he says.
This story is from the June 05 - 18, 2023 edition of New York magazine.
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This story is from the June 05 - 18, 2023 edition of New York magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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