FROM APATHY ΤΟ ACTION

The Rolex Perpetual Planet initiative spotlights world-renowned conservation photographers Cristina Mittermeier and Paul Nicklen, whose images of our oceans inspire us to love it, protect it, and save it.

- ANANDHI GOPINATH

For nearly a century, Rolex has supported pioneering explorers pushing back the boundaries of human endeavour. The company has moved from championing exploration for the sake of discovery to protecting the planet, committing for the long term to support individuals and organisations using science to understand and devise solutions to today’s environmental challenges. Launched in 2019, The Rolex Perpetual Planet initiative reaffirms this objective, supporting programmes that safeguard the oceans as part of an established association with Mission Blue, and understanding climate change via its partnership with the National Geographic Society.