Manuel Reman misses his cat. The French president of champagne house Krug has been on an intensive five-week tour across Asia, engaging with the local teams, brand ambassadors, partners and VIPs. Reman's decision to cover as much ground as possible in this part of the world aligns with his company's sustainability goals. "We're doing whatever we can to reduce our impact on the environment, from production to travel," he says.
Krug, established in 1843, is the only champagne house to produce only prestige cuvée every year, regardless of annual variations in climate. This enduring pursuit of excellence involves meticulous attention vineyard's character, honouring the distinctiveness of each plot and its wine, while also curating an extensive reserve wine collection spanning numerous years.
Krug has made sustainable viticulture a priority since the very beginning as it understands that it is only through the protection of nature and a commitment to sustainability that can it continue crafting the most generous expressions of the champagne. In 2004, Krug received ISO certifications in environmental practices, energy management and food safety management. Its viticulture is also certified sustainable.
More changes are on the horizon. Next year, Krug will have in Ambonnay a new, state -of-the-art facility that consolidates the entire champagne production process, from pressing to bottling. Reman tells us more about this new chapter for the maison.
You took over the reins last April. How are you driving the brand forward?
Esta historia es de la edición December 2023 de Prestige Malaysia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 2023 de Prestige Malaysia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
PARTY TIME
Whether it's partying to forget, cultural enrichment, or a new wellness routine, we're right there with you on bringing forth 2025.
HOLIDAY CHEERS
With the season of togetherness upon us, it's only natural that these latest releases are born from collaborations that celebrate unity and shared sentiments.
STILL THE ONE
With a distinctive design including an off-centre dial, outsize date, and an asymmetrical layout, the Lange 1 stood out from the horological pack when it was launched in 1994. It continues to do so even today, three decades on.
'TIS THE TRAVEL SEASON
Whether a white Christmas beckons your name or a holistic retreat calls as 2025 looms, here are our picks for ending the year on a high.
A HEART FOR GIVING
Whether it's for coral reef rehabilitation or to be a voice where there is none, to leave the world a better place is a daunting task that these titans are ready to uphold.
BEHIND THE STILLS WITH ...STUART FEAR
Having made a career out of sharing his love for scotch, Stuart Fear is a Keeper of the Quaich and regional ambassador for Brown-Forman, dedicating his life to spreading the joy of whisky across Asia. Here, he reflects on the craft, the culture, and what makes a good dram.
MASCULINE ELEGANCE
With its gracefully simple exterior lines penned by Studio De Voogt and interior design by Paris-based Gilles & Boissier, known for their work on New York's Baccarat Hotel, Dutch shipbuilder Feadship's latest megayacht, One, offers luxury and comfort in equal measure.
PLAYING IT FORWARD
In sport, victory isn't measured only on the scoreboard, but also by its impact beyond the game. Six sport philanthropists share their experiences of using their platforms to champion change and uplift the community by promoting an active and mindful lifestyle.
A LIFE INCOMPLETE
Nicholas Shakespeare has penned the ultimate authority on the life and work of Bond author, lan Fleming. PRESTIGE heads out to the Rajasthan desert for a clandestine one-on-one with the writer of one of this year's must-read books.
TIME WELL SPENT
With the Rado Captain Cook High Tech Ceramic Skeleton and the Centrix Open Heart, every second becomes a reminder of what it means to live fully and appreciate the finer details of time.