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WITH HIS EXPERIENCE AND EXPERTISE IN THE WORLD OF HOROLOGY, JULIEN TORNARE IS THE RIGHT MAN TO CALL UPON TO LEAD A BRAND’S TRANSFORMATIVE JOURNEY. HAVING HELD THE POSITION AS CEO OF ZENITH FOR MORE THAN HALF A DECADE NOW, HE REFLECTS ON THE TRANSFORMATION THAT THE BRAND HAS UNDERGONE SINCE. “WHEN I CAME IN IN 2017, AS YOU KNOW, THE BRAND WAS NOT IN IN ITS BEST SHAPE. WE IMMEDIATELY STARTED TO WORK ON WHAT I WOULD CALL THE FUNDAMENTALS: THE PRODUCT. AND IT TAKES TIME TO CHANGE PRODUCTS. WE WORKED ON MARKETING AND WHAT WE CALL THE BRAND COMMUNICATION PLATFORM.”
“We had zero social media presence. So, we started that, with the celebrity strategy. I can mention so many things that my team have done. We retransformed the whole brand completely. We worked on that at the end of 2019. At the time, we were celebrating the 50th anniversary of El Primero,” he continues. “Then in early 2020, we had the Dubai Watch Week. We had fantastic orders, and the reactions were positive. We started to feel the turnaround, we started to feel that success was imminent. Two months after that, COVID-19 hit.”
هذه القصة مأخوذة من طبعة August 2023 من Prestige Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2023 من Prestige Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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AT FULL THROTTLE
Richard Mille and McLaren might seem worlds apart, but when it comes to pushing the boundaries of performance, they're cut from the same cloth. Blending the art of watchmaking with the science of speed, this collaboration forges new paths in both industries.
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OTHERWORLDLY CREATIONS
With the last four chapters of Tiffany & Co.'s Blue Book 2024 high jewellery collection, 'Tiffany Céleste' continues to celebrate Jean Schlumberger's boundless imagination and his fascination with the mysteries of the universe.
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TICK-TOCK, DARLING
The iconic diva and celebrity muppet weighs in the Oris's ProPilot X Miss Piggy Edition, a timepiece inspired by her bold glamour, sharp wit, and undeniable star power.
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SERENITY IN THE SERENGETI
In the vast, untamed beauty of the Serengeti, a safari offers more than just wildlife encounters-it provides a rare chance to find peace and solace amid nature's raw, timeless rhythm.
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TIME ZONE
This month, we celebrate the Lunar New Year and see some of favourite classics reinvented. It's a season for new beginnings and a celebration of what's to come.
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LOVE YOURSELF, TIMELESSLY
This Valentine's Day, celebrate the greatest love of all-the one you have for yourself—with a watch that captures your essence.
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A SHOW OF STRENGTH
PRESTIGE watch expert Lynette Koh picks the most scintillating releases from LVMH Watch Week 2025.
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TWO CULTURES, ONE UNFORGETTABLE JOURNEY
Etihad Airways' Abu Dhabi Stopover Programme allows travellers to enjoy two dramatic destinations with just one plane ticket.
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Colour by Spirit
A fad in the 1970s, aura beauty is now back again, in a big way.
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WANDER INWARD
From tropical getaways to inner city haunts, head outwards to reflect and look within.