For over 300 years, Maison Martell has been pioneering and refining the art of cognac-making. Until now, its labels have all been exquisite blends of eaux-de-vie - from its world-renowned signature Noblige, VSOP, Cordon Bleu and Chanteloup XXO, to rare and ultra-limited editions made from top-notch eaux-de-vie selections and special ageing processes.
Marking a new chapter in its history, the oldest of the Grand Cognac houses broke with tradition recently to launch the Single Cru collection. Featuring cognacs of single origins instead of multi-estate blends, it presents an aromatic exploration of each of the four terroirs within the Cognac region: Fins Bois, Borderies, Petite Champagne and Grande Champagne. These sub-regions contribute to a total of six bottles that make up, in ascending order of exclusivity, the Discovery, Aged and Vintage Editions of this collection.
A MASTERCLASS IN COGNAC PRODUCTION
After flying into the town of Cognac from Paris, Prestige spent two full days discovering not just the exquisiteness of these new crus, but also the passion of the cellar masters, blenders and mixologists.
On the afternoon of the press group's arrival, we were welcomed into the Martell headquarters where we lunched at the highest point in town, the rooftop bar of Indigo, which boasted a glorious 360-degree view of the old town centre and the famous Charente river that's the source of life to the region's vineyards. After knocking back several refreshing cognac-blended cocktails, we were whisked away to the brand's iconic estate in Gallienne, nestled in the Broderies sub-region (or terroir). What greeted us within a large hall lined with distilling equipment was a long row of tables beautifully decorated with plants and fruit.
The agenda: A mini masterclass in cognac production, and a tasting session of the Discovery Edition.
This story is from the March 2024 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2024 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
GLAMOUR AND BEYOND
PRESTIGE'S BEYOND THE HORIZON BALL PULLS OUT ALL THE STOPS.
RACING BULL
Lamborghini's breakthrough plug-in hybrid, the Revuelto, might be the supercar it needs to pull ahead in the electrification space race.
SYMPHONY OF THE SENSES
Prestige sits down with world-class pianist and Rolex Testimonee HÉLÈNE GRIMAUD as she shares her journey through sound and silence.
Tapestry of the Heart
Jaipur Rugs, which recently launched in Singapore, is one of India's largest manufacturers of hand-knotted rugs. Its secret commitment to a social mission of equality and empathy.
FJORDS, FREEDOM AND FINE FOOD
Oceania Cruises' Riviera will make its debut voyage to Alaska in 2025, bringing guests deep into the wilderness of America's northernmost state while delivering The Finest Cuisine at Sea.
LESSONS FROM THE LONG ROAD
An extended cruise from Vancouver to Tokyo proves that to go further and deeper, you sometimes have to slow down.
Checks and Balance
Louis Vuitton's latest fine jewellery range, Le Damier de Louis Vuitton, is inspired by the house's Damier check. Artistic director for watches and jewellery FRANCESCA AMFITHEATROF takes us through the process.
IN DAZZLING FORM
Powered by a new movement, the Asia Pacific exclusive editions of the Round Skeleton Baguette 31 editions by Franck Muller sparkle with baguette-cut diamonds or coloured precious gemstones.
A TIME FOR SQUARE
In October, Patek Philippe unveiled its first wholly new collection of timepieces in 25 years. Prestige Singapore was among the first in the world to see the Cubitus trio of timepieces and find out how they were created.
STILL THE ONE
With a distinctive design including an off-centre dial, outsize date and an asymmetrical layout, the Lange 1 stood out from the horological pack when it was launched in 1994. It continues to do so even today, three decades on.