Its list of clients and investors reads like a who's who of Hollywood and gamechangers. Celebrities, supermodels and beauty editors worldwide swear by it - and of their own accord. It's an impressive feat for a four-year-old brand launched by a duo who have never worked in the beauty industry.
Augustinus Bader, respected German biomedical scientist and physician, founded the eponymous skincare brand. An expert in stem cell biology and regenerative medicine, Bader is currently the director of Cell Techniques and Applied Stem Cell Biology at The University of Leipzig in Germany.
In 2008, Bader created the Wound Gel.
With its ability to treat diabetic wounds and third-degree burns, it eliminates the need for surgery, skin grafts or scar revision. It works by carrying healing signals to the wound, which trigger a response from damaged skin cells and produces an accelerated restoration process.
A dinner with French investor Charles Rosier changed Bader's life trajectory.
Impressed with the Wound Gel, Rosier convinced Bader to create a skincare product and took on the role of the brand's CEO. Today, the brand has numerous products across skin, hair and body care categories. All of the products are powered by the Trigger-Factor Complex 8 (TCF-8), a patented complex created from Bader's 30 years' of research on skin healing and tissue repair.
With the launch of Augustinus Bader in Singapore at Sephora Raffles City, Bader and Rosier tell us more about the brand's journey and why its products are skincare investments.
What inspired the Augustinus Bader brand?
This story is from the November 2022 edition of Prestige Singapore.
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This story is from the November 2022 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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