Three years after the Great Depression in Nov 1932, the London Diamond Corporation revealed that it'd turned to a woman to restore the diamond market to its former glory. She was a brilliant accessories designer, who applied the same design principles to clothes and whose costume jewellery had recently been lauded by international press as being more beautiful than the real thing. Head of a multi-faceted empire that was growing by the day, she was a woman of power and a friend of the arts and artists. This woman was none other than Gabrielle "Coco" Chanel.
Mademoiselle Coco chose the possibility of dreams and the vitality of beauty, creating Bijoux de Diamants, the world's first high jewellery collection. So successful was the launch that it raised the Diamond Corporation's shares in just two days, boosting an entire industry and revitalising the era.
Every detail for the Bijoux de Diamants presentation was planned by the designer doyenne. The jewels would be on display from Nov 7 to 19 in a first-of-its-kind exhibition. This was preceded by a two-day private viewing in her townhouse at 29 Rue du Faubourg Saint-Honoré on Nov 5 - a symbolic number for Mademoiselle. Dotted around were glass cases on marble pedestals that were flooded with a mysterious light. Within them were wax mannequins made up and styled by the couturier herself. Their necks and hands were adorned with precious stones, whose brilliance was multiplied by cleverly placed mirrors that allowed the creations to be studied from every angle.
This story is from the March 2023 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2023 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Eutopia of Chateau Montrose
Not in it to buy and sell: Pierre Graffeuille, CEO of Chateau Montrose, shares on building legacies in wine as billionaire-backed Eutopia Estates ventures to Virginia and beyond.
LIGHTING THE WAY
Designer MICHAEL ANASTASSIADES shares about his creative process, his partnership with world-renowned Italian lighting company, Flos and why everything he puts out is 100 per cent authentic.
REDEFINING SOUTHEAST ASIA'S ART SCENE
As Art SG gears up for its third edition in January 2025, the art fair anchoring Singapore Art Week continues to elevate the region's profile and strengthen Singapore's emergence as a new hub of Southeast Asian art.
IN SPACE AND TIME
Parmigiani Fleurier CEOGUIDO TERRENI has swiftlytaken the high-horology brandto new heights by thinking aboutthe world beyond watches.
Symbols of Style
Elegance is one of the traits associated with the snake in the Chinese zodiac. The timepieces that have been created to celebrate the upcoming Year of the Snake embody this quality in spades.
THE SHINING HOUR
Ultra-premium British jeweller Graff recently opened its second boutique in Singapore. ARNAUD BASTIEN, president and CEO of Graff Asia, tells us why the time was right.
Modern Love
Cartier's Love bracelet remains a contemporary statement of one's adoration, now with new interpretations encompassing today's diverse relationships.
FROM SPACE TO SKY
Thanks to its Nasa-approved Speedmaster watches, Omega's affiliation with astronauts and space exploration is well established.
ELEVATING THE EVERYDAY
Today, Van Cleef & Arpels is best-known for its jaw-dropping jewellery creations.
High Five
Chanel head perfumer OLIVIER POLGE sheds light on how the house ensures the continuity of its celebrated fragrances.