On Your Marks

Since taking on the mantle as the official timekeeper of the Olympic Games back in 1932, Omega, too, has lived up to the competition's 'Faster, Higher, Stronger' credo.

- TERESA CHENG

The arenas are humming, the crowds are pumped, and every single athlete is in the zone. Welcome to the greatest sporting extravaganza on the planet. It is the Olympic Games Paris 2024; a show of tenacity and physicality of the most extreme order, where emotions run high and the margins for error are narrow.

In the midst of all the excitement, one finds a steady presence in the Paris Games' official timekeeper, Omega - the 31st time the Swiss luxury watch titan has been appointed. And although victories and defeats are integral to the Olympic Games, failure is not an option for Omega.

Ever since the watch company dispatched one of its watchmakers from Bienne to Los Angeles in 1932 for its first Olympic Games, carrying with him 30 stopwatches, Omega has continually upped its game with every involvement. Like how athletes push their limits to attain recordbreaking feats, Omega has elevated the art and science of professional timekeeping with more advanced technologies, state-of-the-art timing equipment, and rigorously trained timing experts.