THE BOLD AND THE BEAUTIFUL
Prestige Singapore|August 2023
She's young, brainy and beautiful. Social media content creator and medical professional ZOEN TAY is a successful skincare entrepreneur who launched her own brand during the demanding years of medical school. She shares with Nafeesa Saini about how Zyu Skincare aims to change the status quo, and the joys of marriage.
ZOEN TAY
THE BOLD AND THE BEAUTIFUL

Not many would launch a business during the demanding years of medical school - much less during a pandemic. But Zoen Tay is not one to limit her aspirations. She founded Zyu Skincare in December 2019 while in the thick of her studies. And as if her plate wasn't already full, she is also a social media content creator.

Zoen's entrepreneurial drive and passion for skincare stem from her upbringing as the daughter of beauty entrepreneurs who operate their own spa. Together with her medical training and loyal following, starting Zyu Skincare was a no-brainer.

"It was 2019 and I was in my third year of medical school. Zyu was a passion project. My parents have been in the beauty industry for the past 30 years, so I learnt a lot from them and have a baseline knowledge of beauty and skincare products," she says.

Zoen also emphasises that her brand serves as a platform to pass on the skincare knowledge she has inherited to a new and diverse audience. "My parents are not very tech-savvy. They don't advertise online. They work through word of mouth, and already have a group of their regular customers. Since they don't market their business. I figured that launching my own online brand would let me spread their knowledge and reach different age groups."

When asked about the lessons she's gleaned from her parents, Zoen mentions that she consults them for advice on product formulations and customer relationships. "They guide me, because they've experienced it all. They have also imparted a ballsy attitude to me and gave me the confidence to start Zyu. Without them, I wouldn't have had the guts to launch the brand because there was so much on my plate." 

This story is from the August 2023 edition of Prestige Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the August 2023 edition of Prestige Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM PRESTIGE SINGAPOREView All
Sailing Into A Dream
Prestige Singapore

Sailing Into A Dream

Scenes from the fantasy feature Game of Thrones come to life in the otherworldly landscapes of the Arctic Circle.

time-read
6 mins  |
November 2024
Here Come The Sun Seats
Prestige Singapore

Here Come The Sun Seats

Italian furniture has long held the crown for blending luxurious, sophisticated design with impeccable craftsmanship.

time-read
2 mins  |
November 2024
ABSOLUMENT FAB
Prestige Singapore

ABSOLUMENT FAB

France's premier fair for fine-art and antiques returns for its third edition inside its new home in the Grand Palais.

time-read
7 mins  |
November 2024
Through the Director's Lens
Prestige Singapore

Through the Director's Lens

Filmmaker JIA ZHANGKE and his protégé RAFAEL MANUEL share their perspectives on life, cinema and their current projects.

time-read
4 mins  |
November 2024
THE CUTTING EDGE
Prestige Singapore

THE CUTTING EDGE

Having long played quiet supporting roles in the gem industry, gem cutters are finally having their day in the sun. Four acclaimed independent master gem cutters share more about their love of the craft and the creation of their best pieces.

time-read
7 mins  |
November 2024
Spheres of Power
Prestige Singapore

Spheres of Power

Following up on the gold- and titanium-focused Tiffany Titan by Pharrell Williams launch collection, the superstar now turns to pearls for a softer, but no less striking, second act.

time-read
2 mins  |
November 2024
Horological Masterpieces Reimagined
Prestige Singapore

Horological Masterpieces Reimagined

Beyond the wrist, these timekeepers transcend all traditional boundaries.

time-read
3 mins  |
November 2024
WILD IMAGINATION
Prestige Singapore

WILD IMAGINATION

Cartier's latest category-spanning Panthère de Cartier novelties showcase the endless ways in which the panther continues to inspire.

time-read
2 mins  |
November 2024
READY FOR ACTION
Prestige Singapore

READY FOR ACTION

The latest watch to come from the celebrated Richard Mille and McLaren partnership looks set to be another trailblazing timepiece.

time-read
2 mins  |
November 2024
THE RIGHT ANGLES
Prestige Singapore

THE RIGHT ANGLES

Twenty-five years after the launch of its last new collection, Twenty-4, Patek Philippe introduces the Cubitus range.

time-read
2 mins  |
November 2024