WHERE OTHERS SEE blight, Yihao Shi sees opportunity. He chose one of the hospitality and travel industries’ most trying times to launch HoteLux, a membership-based luxury hotel reservation app for discerning travellers in the know. His foresight seems to have paid off. HoteLux witnessed an exponential year-on-year growth of 400 per cent since its launch last year. The app’s appeal to a younger, digital-savvy user demographic is testament in its recent unveiling of a Japanese version – a timely move signalling Shi’s lofty aspirations to tap into one of the largest markets in the global travel and tourism sector.
This story is from the November 2022 edition of Robb Report Singapore.
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This story is from the November 2022 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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