Gold Rush

From the Octo Finissimo to the Lucea, Bulgari’s biggest horological icons radiate sheer opulence.

- Alvin Wong

CONTRARY TO POPULAR belief, gold-not black-is the shade that never fades. The house of Bulgari attests to this with spectacular timepieces emanating the regal hue at LVMH Watch Week 2024. The fourth edition of the showcase from the luxury conglomerate, LVMH Watch Week has become a curtain raiser for the new horological year, with Bulgari radiating alluring charms for 2024.

Just as it was traded as currency in ancient Greece, and used to craft the most treasured of luxury accoutrements throughout centuries, the world's most coveted metal has never lost its lustre since it was first mined in the Transylvanian Alps in 4000 BC. Gold's rarity, of course, contributes to its desirability. But there is also its unmistakable sheen that, depending on its alchemy, can evoke a sunrise or sunset in all its glorious spectrum.

And it is in this spirit of enduring desirability that Bulgari has clothed its latest creations.

Whether employed in a starring role in the Bulgari Bulgari and Octo Finissimo watches, or supporting a cast of extravagant stones in thei Lucea collection, the presence of gold lends gravitas to the new watches.

The Bulgari Bulgari collection, which celebrates its 50th anniversary next year, flaunts its age with neither fear nor bashfulness thanks to its simple yet effective combination of stark colours.