“SIMPLIFY, THEN ADD lightness.” Colin Chapman, founder of the Lotus brand, was known for his pragmatism and a keen eye for applying new ideas in innovative ways. Heavy and complicated electric cars weren’t exactly on his mind. However, a track-obsessed past is being complemented with an electric future, starting with the limited-run Evija hypercar, Eletre SUV and Emeya GT, 2024’s rival to Porsche’s Taycan and the Audi e-tron GT. By 2028, the lineup will be fully electric.
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