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Whisky. In the pantheon of spirits, no other liquid is as universally regarded as the most exquisite shorthand for celebration.
So, as we step across the door into 2024, we are breaking out the whisky, but not just any whisky. This year, our liquid of choice is the Johnnie Walker Blue Label Lunar New Year limited edition, designed in collaboration with acclaimed visual artist James Jean.
The reasons for that are profound and obvious. The tenor of our celebrations is richer and deeper, the volume of revelry louder in 2024, which marks four years since COVID-19 obliterated the momentum of time’s march. And at last, we can welcome the new year of the wood dragon—the most formidable of all the animals in the Chinese lunisolar calendar—in full festive glory.
From Superior Stock
One does not need to be a whisky aficionado to know that Johnnie Walker is a universally recognised name. According to a report by International Wine & Spirit Research, the leading global provider of data and market insights on alcohol, the house is the world’s most popular Scotch whisky brand and it is the preferred choice in over 180 countries.
This story is from the January 2024 edition of Robb Report Singapore.
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This story is from the January 2024 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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