Luxury Knows Nuo Bounds
Robb Report Singapore|November 2024
The essence of Chinese opulence unfolds in two decadent destinations in Beijing.
Amos Chin
Luxury Knows Nuo Bounds

China boasts a vast and diverse landscape. However, it wasn’t until the pandemic that many Chinese began to explore and appreciate the allure of their own country’s varied regions. With interstate travel becoming prevalent, the hospitality business has experienced a surge in demand, leading to increased competition and innovation in services to cater to the diverse needs of travellers.

Fortunately for Beijing Hotel Nuo, a State Administration of Cultural Heritage protected building, it stands unmatched thanks to its rich history and prime location in the heart of the city’s cultural landscape.

Established in 1917, with countless luminaries gracing its rooms, it commands a prestigious address on Chang’an Avenue—standing proud through a century of boundless change. Encircling this historic luxury haven is a wealth of iconic landmarks, from Tiananmen Square to the UNESCO World Heritage-listed Forbidden City, which are visible from the hotel’s event spaces.

Entering the hotel, guests are transported back in time, surrounded by a captivating blend of French elegance and Chinese grandeur with sweeping marble staircases and a gleaming 1920s-style floor. The 216 suites are just as grand, each residing in buildings with distinct personalities: Building E – Deluxe Collection radiates timeless elegance with a cosmopolitan flair; Building C – Elite Collection integrates the regal elements of Chinese palaces with neo-Chinese-style interiors, offering a modern interpretation of imperial luxury; and Building B – Heritage Collection artfully harmonises Eastern and Western aesthetics, with rooms named after historical figures—such as George Bernard Shaw—who once stayed at the hotel.

This story is from the November 2024 edition of Robb Report Singapore.

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This story is from the November 2024 edition of Robb Report Singapore.

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