IT IS HARD not to be charmed by Son Heung-min. Cheekily referred to by the media as “the world’s second most dangerous Korean” for his goal-scoring abilities, the 30-year-old appears to be the complete package.
A seven-time Asian Footballer of the Year, Son is one of the continent’s most successful sporting exports. Besides captaining the South Korean football team, he also enjoys onpitch success with English Premier League club, Tottenham Hotspur. In the league’s 2021/2022 season, he took home the Golden Boot award as the competition’s joint-top goal scorer—the first Asian to do so. This year, he became the first Asian (again) in the same league to score 100 goals.
Stellar track record aside, Son is endowed with boyish good looks, a ripped physique and celebrity stature—all wrapped up in humility and geniality. All these naturally make Son a marketing dream; a highly sought-after figure for ambassadorships from fashion brands like Burberry and Calvin Klein as well as corporates like AIA Singapore. And from the moment Son addressed the media at the unveiling of his appointment as AIA Singapore’s spokesperson in London in January—“Thank you all for flying 14 hours to come see me,” he smiled and bowed—he had the press on his side.
This story is from the June 2023 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2023 edition of Robb Report Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Uniquely Martell
The French house launches Les Fûts Uniques de Martell, the world's first cognac cask programme.
Opulent Waters
Embark on first-class cruises with Silversea, which has opened sales for its 2026 voyages.
Palatial Presents
From royal gifts to bespoke objets d'art, Singapore's Royal Insignia is reviving the art of gifting.
Back To The Land
Growing up in Beirut, Lina Ghotmeh pursued architecture as a means of building community in times of conflict. Her mission is more relevant today than ever.
Care To Join?
Private clubs are proliferating. But keeping members happy might not be as easy as it seems.
The Vanity Table
The latest grooming products to know.
Rekindle The Flames
Byredo's Ancient Sand candle ignites the holiday spirit within.
Off To The Races
Chanel leans into its sportswear roots with high jewellery inspired by the thrill of automotive competition.
What Time Is It At Home?
Stay on top of your affairs when you are halfway across the world with these trusty and intelligent multi-time zone watches.
Track Records
Brice Tchaplyguine, managing director of TAG Heuer Asia Pacific, dispenses insights on the iconic watch company at the opening of the brand's new boutique in Singapore.
