TryGOLD- Free

There's Never Too Much
Robb Report Singapore|September 2023
Never mind haute horlogerie. Hyper horology is where it's at with Roger Dubuis.
- Alvin Wong
There's Never Too Much

Remember that child from school who used to rile the teachers with strange questions, bend the rules whenever he could and didn’t care about homework, but always aced the finals? If that child were a company or brand, he would be hailed as a ‘disruptor’ in modern corporate parlance. Highly upsetting for those who are wedded to the status quo, for sure, but recognised nonetheless for off-kilter ways that inexplicably spawn success.

In the world of horology, too, there are many watchmakers and brands who’d love to be that child. In fact, the truly successful have always been those with guts and gumption to go where no other brands dared; by creating new mechanisms, rethinking ways to display time and challenging design conventions. The old guards from the 18th century, especially, demonstrated the spirit of disruption with fearlessness and finesse. That many of them continue to flourish today is proof that fortune favours the brave.

But to be fair, those legacy watch brands started with carte blanche. They set new standards and wrote blueprints for a new age of horology when there were previously none. Modern watch brands have it tougher. After all, how many more ways can one reinvent a timepiece? And more crucially, who would dare take a chance on a watch that veers far beyond the tried and tested?

Hyper Horology 

Roger Dubuis may not have all the answers, but it is not shying away from attempting them. A bona fide modern watch brand that was founded only in 1995—a fledgling compared to companies with centuries-old histories—Roger Dubuis has been a disruptor right from its inception.

This story is from the September 2023 edition of Robb Report Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the September 2023 edition of Robb Report Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM ROBB REPORT SINGAPOREView All
Gordon Ramsay Makes it Rain
Robb Report Singapore

Gordon Ramsay Makes it Rain

The famed British chef and TV host hasn’t held on to three Michelin stars at his flagship restaurant for 23 years simply by screaming. Alex French unearths the secret to his worldwide domination.

time-read
10+ mins  |
February 2025
The Weight Of Tradition
Robb Report Singapore

The Weight Of Tradition

Maximilian Riedel reflects on balancing the weight of a 260-year family legacy with modern innovation, steering a historic brand into the future while honouring its rich heritage.

time-read
3 mins  |
February 2025
Balancing Thrills
Robb Report Singapore

Balancing Thrills

Lotus’s first electric Hyper-GT, the Emeya S, delivers thrilling performance, luxury and practicality in a striking package.

time-read
3 mins  |
February 2025
Burn Calories, Not Carbon
Robb Report Singapore

Burn Calories, Not Carbon

Luxury fitness equipment purveyor, Cycling Bears, proves that sustainability is more than a buzzword-it’s a lifestyle that we need to espouse for the sake of posterity and ourselves.

time-read
3 mins  |
February 2025
Cool As Ice
Robb Report Singapore

Cool As Ice

Mercedes-Benz’s brainy, down-to-earth CEO Ola Källenius is an expert at racing a nearly 4-ton truck across a frozen lake. Can he steer the marque’s electric vehicle-focused future as adeptly?

time-read
10 mins  |
February 2025
VINCENZO CASTALDO
Robb Report Singapore

VINCENZO CASTALDO

The creative director of Pomellato delves into the artistic and personal philosophies shaping his life and work.

time-read
3 mins  |
February 2025
Electric Shock
Robb Report Singapore

Electric Shock

Porsche finally adds hybridisation to the 911 with the all-new GTS, and enthusiasts are, predictably, up in arms. But how does it actually drive?

time-read
2 mins  |
February 2025
Swing Into Luxury
Robb Report Singapore

Swing Into Luxury

WHAT HAPPENS WHEN you combine one of Singapore’s most prestigious golf courses with a luxurious five-star resort? You get a hole-in-one golfing escape like no other.

time-read
2 mins  |
February 2025
Don't Bid Adieu Yet
Robb Report Singapore

Don't Bid Adieu Yet

The Vicem 65 Classic, offered in both fibreglass and cold-moulded wood, is a sophisticated vessel imbued with anachronistic panache.

time-read
2 mins  |
February 2025
STRAIGHT OUT OF ORBIS
Robb Report Singapore

STRAIGHT OUT OF ORBIS

Roger Dubuis has never been one to play it safe, and the Orbis in Machina shows why

time-read
3 mins  |
February 2025

We use cookies to provide and improve our services. By using our site, you consent to cookies. Learn more